Making Your Backlinks Count I

SEnuke: Ready for action

But do we realize that there are numerous things we have to check before agreeing to exchanging links with yet another internet site? After-all, the entire point of trading links...

I believe that people all know now how essential backlinks are for the search engine ranking success of our web site. My sister discovered http://linklicious.me/ by searching newspapers. I also think that most of us know now that one method to get these backlinks is by doing link transactions with other sites. (For the inexperienced, backlinks are links on other web sites that point out ours.)

But do we realize that there are many things we need to examine before agreeing to exchanging links with still another internet site? All things considered, the whole point of exchanging links with others is always to enjoy the standing of their web web sites. It's for that reason essential that we investigate beforehand regarding whether exchanging links with another site is to our advantage or-not.

I've thought about this whole idea of link exchange preparation and came up with a process that requires an analysis of 3 pages of the web page we should exchange links with. The 3 pages are:

- your home page where we'll have to check 7 reasons for having that page,

- the index page: here is the site that includes a list of categories that the website has put-together in a bid to arrange its link exchanges. We need to examine 7 things here,

- the backlink page: this is actually the page that will contain our backlink. We also have to examine 7 things here.

Observe that in some instances, the 'target' web site will not have a directory site. In that case, our analysis will be a 2-step one as opposed to an one. Dig up extra resources on our affiliated URL by clicking details.

Within this first report, of might be 2 or 3, we should take a look at the 7 things (arranged in 2 groups) we must check about the home page of the target website.

1. We have to examine what Google thinks of the site. To get different ways to look at it, please consider looking at: Promote Yourself To Affiliate Manager. This can be done by looking at some items that Google is very happy to report a few site. The idea here will be to see if there are any problems with the website, from Google's viewpoint, that will cause us to choose never to exchange links with them.

I would recommend that we look at:

a) how many pages does your website have indexed? This can be done by utilizing 'site:www.site.com' inside the Google search box,

b) how many backlinks does Google statement for the site? This is often done by utilizing 'links:www.site.com' in the Google search box,

c) will be the site listed in Google's index? This is often done by using 'http://www.site.com' within the Google search box,

d) what's the Page Rank of the site/home page? There are lots of ways of achieving this. One of the ways is to have the Google toolbar and go to the web site to see its PR. Yet another way is by using one of the many web sites online that enables us to get the PR of any web site. And still another way would be to try to find software that can tell you the PR of any web sites.

While we will generally need to look at these 4 things together in a kind of table in-order to decide whether the target site moves step one or not, you'll find certain results that could cause me to decide immediately not to switch links with a site:

- when the PR of the site is zero,

- if the site isn't listed in the Google index,

- if the site does not have any pages found by Google.

You'll note here that I am using Google because the first-step in the planning. In-fact, we may use any internet search engine if we desire to but given as it pertains to backlinks that Google is more particular than others, I'd suggest using Google in the above first-step.

2. I would then declare that we examine 3 tickets of the home page of the prospective site, in a bid to determine when the site has a theme appropriate for ours:

a) its title tag,

b) its description label,

c) its keywords draw.

There are numerous methods for examining the contents of the web page's labels. Then you will need to visit the home page and click the proper menu command to view the contents of the page, if your browser, such as for example MSIE, enables you to view the contents of a web page. Then you will need to search to the most effective of the page to view the contents of its tickets. The alternative would be to search for web sites on the Internet that enable you to view the contents of the labels of any web pages. There are numerous such web sites online.

The cause of this is the fact that Google considers the topic of the websites when considering backlinks. This means that backlinks from a site that's a theme compatible with mine will be of higher value than one that comes from a site that has nothing to do with what our site is about.

This planning is on the home page of the target website and is the initial step, as stated above. You can find 2 more steps: one on the index page and one on the backlink page.

It is only if the prospective web site passes the 3 steps that we should feel confident about trading links together in that the link exchange is to our advantage. Needless to state that the mark web site will even need to perform a similar 3-step examination of our site prior to seeking to exchange links with us.

Serge M Botans.