Just how Apps Like WhatsApp, WeChat May Make Money While Offering Free Texting And Calling<br />
Ever thought just how a messaging app can make money whilst giving free texting and calling? WhatsApp users within India may be surprised to find out there is much more to messaging apps than communicating. Here is how: by offering services like digital payments, online shopping as well as content.
China's WeChat is among the perfect example of the large opportunity which messaging apps hold. With over 900 million monthly active users, WeChat assists them to do anything from messaging, purchasing grocery, hailing cabs, ordering online food as well as offline payments at restaurants - all of this without having to go to another app. These services not merely offer the company incredible customer stickiness, they also create a remarkable revenue model.
Right now, WeChat's opponents outside China such as WhatsApp, Facebook Messenger, Skype, Viber and also Line are behind the curve on this front, even though some have started on the path to becoming greater platforms. "The reason chat apps are growing beyond communications is to develop a lasting monetisation strategy," said Neha Dharia, a senior analyst with a focus on messaging at London-based research firm Ovum. "Chat apps are shifting from being merely a provider of communication tools chat, voice as well as video) to being a platform for the exchange of services, payment mechanisms and content consumption."
WhatsApp, the largest messaging app on earth with 1.3 billion every month active users, introduced a business version in India very early this week. "Based on research, we realize that people are utilizing WhatsApp to speak with businesses.
make business messaging more convenient for folks and much more effective for businesses," a WhatsApp representative said in respond to ET's questions. Whatsapp Business is a separate app from Whatsapp Messenger, aimed mostly at giving a direct communicating platform to small businesses, the majority of who may be using WhatsApp already.
Even while Whatsapp has placed the service free, it could broaden it to bigger businesses with added features like analytics, in which it may well demand a usage fee at a later stage, thus creating a revenue model, segment watchers said. This also is targeted at improving subscriber connect that it can leverage for future monetization of its other services. The bigger agenda - and a more important one - for these businesses is to get active users to spend a lot more time on the app or services as well as make it viable for revenue generation, according to experts.
"Each and every technology company is vying for consumer stickiness, interaction along with time invested on the app, and in order to keep them around the app's ecosystem they're widening themselves to turn into platforms. Merely being messaging apps offering cost-free services isn't going to be a good revenuegeneration model," said Jayanth Kolla, founding father of Bengaluru-based research firm Convergence Catalyst.
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China's WeChat is among the perfect example of the large opportunity which messaging apps hold. With over 900 million monthly active users, WeChat assists them to do anything from messaging, purchasing grocery, hailing cabs, ordering online food as well as offline payments at restaurants - all of this without having to go to another app. These services not merely offer the company incredible customer stickiness, they also create a remarkable revenue model.
Right now, WeChat's opponents outside China such as WhatsApp, Facebook Messenger, Skype, Viber and also Line are behind the curve on this front, even though some have started on the path to becoming greater platforms. "The reason chat apps are growing beyond communications is to develop a lasting monetisation strategy," said Neha Dharia, a senior analyst with a focus on messaging at London-based research firm Ovum. "Chat apps are shifting from being merely a provider of communication tools chat, voice as well as video) to being a platform for the exchange of services, payment mechanisms and content consumption."
WhatsApp, the largest messaging app on earth with 1.3 billion every month active users, introduced a business version in India very early this week. "Based on research, we realize that people are utilizing WhatsApp to speak with businesses.
make business messaging more convenient for folks and much more effective for businesses," a WhatsApp representative said in respond to ET's questions. Whatsapp Business is a separate app from Whatsapp Messenger, aimed mostly at giving a direct communicating platform to small businesses, the majority of who may be using WhatsApp already.
Even while Whatsapp has placed the service free, it could broaden it to bigger businesses with added features like analytics, in which it may well demand a usage fee at a later stage, thus creating a revenue model, segment watchers said. This also is targeted at improving subscriber connect that it can leverage for future monetization of its other services. The bigger agenda - and a more important one - for these businesses is to get active users to spend a lot more time on the app or services as well as make it viable for revenue generation, according to experts.
"Each and every technology company is vying for consumer stickiness, interaction along with time invested on the app, and in order to keep them around the app's ecosystem they're widening themselves to turn into platforms. Merely being messaging apps offering cost-free services isn't going to be a good revenuegeneration model," said Jayanth Kolla, founding father of Bengaluru-based research firm Convergence Catalyst.
Would certainly you like to examine http://www.all-appslike.com/ much more?
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