Just how Apps Like WhatsApp, WeChat Could Make Money Even while Offering up Free Texting And Calling
Ever wondered the way a messaging app can make money whilst offering free texting and calling? WhatsApp users at India could be surprised to learn that there are more to messaging apps than communicating. Here is how: by providing services for example digital payments, online shopping as well as content.
China's WeChat is one of the perfect example of the huge possibilities that messaging apps hold. With more than 900 million monthly active users, WeChat assists them do almost everything from messaging, purchasing grocery, hailing cabs, purchasing online food and even offline payments at restaurants - all of this without having to go to another app. These kinds of services not merely offer the company unbelievable customer stickiness, in addition they create a exceptional revenue model.
At this point, WeChat's rivals outside China this includes WhatsApp, Facebook Messenger, Skype, Viber as well as Line are behind the curve on this front, although some have started on the way to becoming larger platforms. "The reason chat apps are growing beyond communications is to create a lasting monetisation strategy," said Neha Dharia, a senior analyst with a focus on messaging at London-based research firm Ovum. "Chat apps are moving away from being just a provider of communication tools chat, voice as well as video) to being a platform for the exchange of services, payment mechanisms and also content consumption."
WhatsApp, the biggest messaging app on earth with 1.3 billion monthly active users, introduced a business version in India very early this week. "Based on research, we know that people are using WhatsApp to talk to businesses.
make business messaging far more convenient for individuals and much more efficient for businesses," a WhatsApp spokesperson said in response to ET's questions. Whatsapp Business is a different app from Whatsapp Messenger, aimed mostly at giving a direct communication platform to smaller businesses, the majority of who may be using WhatsApp already.
Whilst Whatsapp has maintained the service free, it may extend it to much larger businesses with added features like analytics, in which it may well demand a usage fee at a later stage, hence making a revenue model, segment watchers said. This also is targeted at raising subscriber connect that it can make use of for future monetization of its other services. The greater agenda - and a more critical one - for these firms is to get active users to invest more time on the app or services as well as make it viable for profit generation, according to specialists.
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"Every single technology company is vying for consumer stickiness, interaction and also time invested on the app, and in order to keep them within the app's ecosystem they are widening themselves to become platforms. Simply being messaging apps offering cost-free services isn't going to be a good revenuegeneration model," said Jayanth Kolla, founding father of Bengaluru-based research firm Convergence Catalyst.
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China's WeChat is one of the perfect example of the huge possibilities that messaging apps hold. With more than 900 million monthly active users, WeChat assists them do almost everything from messaging, purchasing grocery, hailing cabs, purchasing online food and even offline payments at restaurants - all of this without having to go to another app. These kinds of services not merely offer the company unbelievable customer stickiness, in addition they create a exceptional revenue model.
At this point, WeChat's rivals outside China this includes WhatsApp, Facebook Messenger, Skype, Viber as well as Line are behind the curve on this front, although some have started on the way to becoming larger platforms. "The reason chat apps are growing beyond communications is to create a lasting monetisation strategy," said Neha Dharia, a senior analyst with a focus on messaging at London-based research firm Ovum. "Chat apps are moving away from being just a provider of communication tools chat, voice as well as video) to being a platform for the exchange of services, payment mechanisms and also content consumption."
WhatsApp, the biggest messaging app on earth with 1.3 billion monthly active users, introduced a business version in India very early this week. "Based on research, we know that people are using WhatsApp to talk to businesses.
make business messaging far more convenient for individuals and much more efficient for businesses," a WhatsApp spokesperson said in response to ET's questions. Whatsapp Business is a different app from Whatsapp Messenger, aimed mostly at giving a direct communication platform to smaller businesses, the majority of who may be using WhatsApp already.
Whilst Whatsapp has maintained the service free, it may extend it to much larger businesses with added features like analytics, in which it may well demand a usage fee at a later stage, hence making a revenue model, segment watchers said. This also is targeted at raising subscriber connect that it can make use of for future monetization of its other services. The greater agenda - and a more critical one - for these firms is to get active users to invest more time on the app or services as well as make it viable for profit generation, according to specialists.
http://www.askdoctor247.com/34530/whatsapp-wechat-could-money-whilst-offering-texting-calling
"Every single technology company is vying for consumer stickiness, interaction and also time invested on the app, and in order to keep them within the app's ecosystem they are widening themselves to become platforms. Simply being messaging apps offering cost-free services isn't going to be a good revenuegeneration model," said Jayanth Kolla, founding father of Bengaluru-based research firm Convergence Catalyst.
Would like to know concerning http://www.all-appslike.com/ ? Please check out the site.
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