Football Agents

The role of a football agent would be to help promote their client in order to maximise their commercial potential whilst also protecting their needs in contractual discussions with their clubs or even wanting to help a transfer to an alternative club. The broker will lead to discussions on their customers behalf with managers, club director's and attorneys whilst advising their client on options available. The agent will also be heavily involved in managing their customers public relations issues, financing and taxation.
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The part of the broker has taken off in line with the achievement of the English Premier League, clubs scrambling and competing for the very best players whilst having significant wage budgets due to SKY TV money has meant the power has moved from clubs to gamers, of course that this was magnified by the landmark Bosman ruling that means players may move freely at the conclusion of the contract. This ability in the hands of players has given representatives an opportunity to maximise their customers positions.

It's apparent that brokers are valuable to the athletes. The agent brings skills that the soccer does not have such as those in business, advertising, finance and law. Professional football is a short career and these guys are in the top of the profession and so seek to earn as much cash as they can in this time frame. In that respect it is no different from the elite of any other professions, bankers or attorneys for example.

But are agents good for football? This question is considerably more challenging to answer and in many cases is likely to bring a negative response. The most important advantage to the game is the way in which they have helped to market the game through their clients, the public appeal of figures like David Beckham brings increased earnings, media interest and attention to the sport. However there's a darker side to the game that's amplified by the brokers. In almost any industry with enormous financial resources there'll be some who seek to extract a share of the resource. Not by the writer of this article, but it has been leveled that brokers involve themselves in the transfer of players acting as "middle men" who require a massive sum (rumoured to be millions of pounds) for organising player/club talks. The very recent instance of the demise of Portsmouth FC has revealed massive debts in the region of 140million, a huge percentage of this will be down to payments to brokers, with a much larger percentage being due to the astronomical wages paid outside, no doubt in part influenced by broker demands. Whilst agents can not in anyway be entirely blamed for this situation it's perhaps a pertinent example of the direction the game has taken along with also the role that agents hold in the modern game.

Whether people decide that brokers are good for the game or not, it's clear that they have had a substantial role in creating the sport into the marketing success it currently is, it's apparent that they are here to stay, perhaps their role may change later on if legislation enforces it from the Football association but the financial benefits they bring to their customers means that the players will be eager to keep their agents.

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