How We Use Your Information

Our services are designed to be simple and easy to use. But there's a lot more work to be done to keep those services running smoothly! One of the key elements driving our products is information that is shared or created by feelings. So here's a quick guide to the information we use and how we use it!

Develop new features and improve existing ones.

The first stop: Development. Our team works closely together to develop fun and innovative features. You help our development team every day. Just use our products!

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We're always looking for ways to improve our services. From time to time, we'll change the way a feature or app looks. Your info can help us decide what improvements to make. For example, Snapchat can predict that: Who is your best friend Based on the people you talk to the most So the app can place those friends at the top of the "Send to" screen to make sending a Snap easier. Studying lots of Snapchatter can help us see trends in the patterns people use the app. A This has inspired us to improve Snapchat in a bigger way. On a larger scale!

Make sure everything runs smoothly

Our product operation works by sharing some of the information you ask us to share, such as the Snap you want to send to a friend or add to your 'Our Stories', specific features like Snap Maps can use your location data to help you navigate maps and share your location with friends.You can also use Snapcode to share websites, Lenses, and friends with other Snapchatter.

Personalize the experience for you and give things context.

Each person is different. Therefore, we use some of your information to personalize your Snapchat experience! For example: We tailor the Discover content that you see best for you. So if you watch a lot of sports content You may see more stories about sports.

We also use information to help give your Snap some context based on where you are and what is happening around you! This includes stickers that can show the time, the weather or lenses and special filters. Created for the activities you are involved in. We also use this information to organize your memories by time and place.

Make our services always safe and confident

It is important to us that you are safe and feel as confident as possible when you use our services, so we use some of your information to improve this aspect of our product too! For example: We provide two-factor authentication to help keep your account secure and may be emailed to you. If we notice suspicious activity, we also scan the URLs submitted in Snapchat to see if the web page is potentially dangerous. It may then send you a notification about that URL.

Show relevant ads

We think ads are best when they're relevant - advertisers want them, and we think you'll like them better, too, so we use some of the information we learn about you to. Try to choose the right ad at the right time, for example: If you've clicked on a video game ad multiple times We may get those ads to show again! We also use your information to avoid showing you advertisements that you may not like, for example: If a ticketing website tells us that you have purchased a ticket for a movie or if you bought it through Snapchat, we can stop showing that ad to you.