How to Organise a Leafleting Campaign

Decide which Field Marketing firm to use - if it's a national effort look for you with a large database of staff nationwide - inquire to see leafleting case studies.

Agree areas you want leaflets distributed and confirm whether licenses have to be obtained. If required, agree who will employ for leafleting licences. Most councils have websites which permit you to apply online or obtain the required forms to acquire these licenses.

Confirm the number of leaflets you need to get distributed. They will then have the ability to compute how long could be needed to make sure all your leaflets are given out and just how many leafleting staff will be required. You will also have to notify the Field Marketing company which demographic you require their leafleters to goal, this will have an effect on the number of leaflets could be dispersed per hour .

Get quotes from shortlisted Field Marketing companies and decide which one you will go with. As soon as you have decided who to use, confirm dates that the leafleting activity needs to take place.

Agree your supply occasions. If lunch breaks are required, make sure your Field Marketing company will stagger them to ensure maximum coverage.

Inform the Field Marketing firm if you will be supplying any uniforms to the leafleters to wear throughout their shift.

Inform the Field advertising firm who will be accessible to hand over the leaflets and supply a phone number whenever available.

Agree what is to be carried out with any surplus leaflets, this may be returning them to the first collection point, or arranging for them to be recycled.

Agree the way the leafleting action will be recorded on. Do flyer delivery require photographic proof of distribution. Do you need individual staff members supply figures or a total overall. Also agree how you would like to get this record.