How to customize promotional Paper Bags for your products


Witnessing paper bags revealing as a distinguished tool to preach about your business, the question arose about how to effectively design a paper made pouch so as to fulfill its designated purpose, i.e., safely carrying the goods while being a silent promoter of the business itself. Several approaches have been adopted depending upon the genre of products it carries. Custom paper bags have a pre-defined and socially accepted theme, specific to the respective industry. While a few tend to adopt the generic layout of the bag with a saggy bottom either with attached strings or a die-cut built-in handle.


Designing a product carrying bag for your consumer may sound tricky, but you shouldn’t be surprised to find how stereotypical these things can get pertaining to the specific industry. The market leader initiates a trend while the small ones mostly follow. However, it has become a marketing necessity to hand over your good to your customers in a fancy looking purpose-built paper bags, carrying your business information. 

Constraints about the Product:

The custom paper bags designed for any category of business not only serve as a tool to advertise or to carry the products around but also defines and demonstrates the possible kind of business you might be, e.g., having a glimpse at a small paper bags with handles as strings attached, would most probably belong to a cellphone manufacturer or a small gadget company. Hence, the typical visual norms must be kept in mind while designing a custom bag of paper for your very own products. Considering the relevant industry is paramount. Therefore, aside from advertising for your business, these bags can convey a rough idea about what products you might actually be dealing with. Apart from their utility for selling the products, the use of paper bags for gifts has been a universal trend as well. You don’t want your gadget bags confused for grocery paper bags. Therefore, it is best to design in accordance with the line of products you have adopted, keeping in view the relevant trends followed universally.


Getting them Printed:

Printing options can be the tricky part since it would define and demonstrate your willingness and extent to invest in a marketing instrument. Many universally available options would include screen printing, commercial paper printers, etc. all of them convincingly dependent upon the volume of these promotional keesters you might want to get manufactured for your products. Small quantities would certainly be suited for screen printing since it can be done manually with a simple stencil and without any prior skillset requirement. This would also be manageable by the businesses that are not affected by the quality of printing on them or consider these things trivial. However, for very large volumes and quality of printing, one should always opt for commercial printing setups. Paper Bags printing methods might sound like something insignificant, but it is totally subjective to the true utility and product itself. Saving money and time are well-defended variables while getting things done; their dependency on each other is usually a compromise on one of them.


Printing on the pre-Manufactured Bag:

For instance, you got a fair deal about a huge quantity of unprinted paper carrier bags. You grabbed the deal now want to get your logo printed on it so that it represents your own firm, not just blindly anything a plain paper could represent. Now the point is, how do we get it printed? Although they can be printed before they are assembled to one piece but printing them afterward almost seem impossible. Well, the answer to this misery would be screen printing. We can always get cheap labor and cheap paper grade paint. Screen printings are also relatively easily made. So in case you do not want to customize the paper structure of the bag, I would recommend buying the pre-manufactured paper carriers and getting your things painted on them. This would definitely save you a few bucks since custom made bags are relatively more expensive than the ones that already made in lots set for dispatch to the highest bidder.

Market Analysis:

Although I would recommend getting your own brains working. But, having a short online or market survey would not hurt either, right? Having the idea from the people already doing it is one of the best ways to get pointed in the right direction. No matter what kind of products you have at your sale point, it is not possible that nobody in the entire world has made it yet, before you. So looking at the competitors, one can have the exact idea regarding what is trendy in your market or what is your target customer used to watching as packing for your product. It is a better idea to consult people about it who are already dealing with this kind of product. Acquiring the mentorship of someone senior to you in your target domain would not only add to your experience, but it would also contribute towards the flourishing of better and more effective ideas in your mind. It might also contribute to polishing what you already had in mind. And the end result would very likely be better than what you already predicted.


Designing a paper shopper carrier could actually be quite simple, to be honest, and is limited by the creativity of the designer only. Just remember the highlighted trends relevant to your product industry, and you should conveniently see it through. It is a convenient yet important step in manufacturing start-up, although it may seem inconsequential.