How to Create Effective Google AdWords Campaigns

There are numerous free tools that ecommerce businesses can use to promote themselves. Even so, sometimes it pays to invest in a paid ad to drive more traffic to your website. The problem here is, other e-commerce companies, and even permanent competitors, are using the same search terms and keywords as you. So it is not enough just to create Google AdWords campaigns - you have to stand out from the competition with fantastic campaigns.

We want to start with the basics today and add a few professional tips and tricks to them later. Don't worry, you can trust us - we're guaranteed to make you an expert! So let's get started.

Set up an AdWords account

Before you can really start, you'll need to create an AdWords account first. When you register, you'll also need to provide your banking information so that Google can be paid for every click - so have them with you.

As soon as you have created your account and want to get started, click on the button "Create your first campaign".

Select the campaign type

It is recommended that you select the “Search Network Only” option at the beginning. You can adjust this selection at any time if you want to expand your campaign. Next, give your campaign a name so you can track the results. The best thing to do is to establish a naming system that you can use for future advertisements so that you can keep track of things.

Determine the location

As an online shop you are of course not tied to any particular location. Even so, it can be helpful to consider where the majority of your target audience live. If you don't already know that, you might want to cache your campaign and first look at your buyer personas again . Why waste money on ads shown to Google users in the south of the country when the majority of your customers live in the north?

You can of course also reach other countries if your e-commerce company operates internationally. Before doing this, make sure that you are prepared for inquiries from any buyers that you might find based on your ads. Again, you can waste money attracting visitors you can't sell to.

Determine your budget

This step is especially important. Of course, you should invest enough money to post a worthwhile ad - but you shouldn't have to rob a bank to do it. You can also set bids on clicks manually to better control the budget for your campaign. This means that your ad will stop showing when your budget runs out. In this way, you avoid the risk of finding a dizzying invoice in your mailbox later.

And there's one more crucial endeavor for your ads. Compelling ads with a high quality speed (CTR) increases your AdWords Quality Score, which consequently will diminish the fee per click of your keyword phrases. So your ads will likely probably directly affect how much you spend out each click on every one your keyword phrases. Excellent ads will decrease your prices while poor advertisements will increase your charges. The google adwords account buy help save time and money both and increase their small business enterprise productivity.

When you get the hang of it, you can later switch your settings to "Automatic" or apply for a credit line from Google. However, we only recommend these options to experienced users - because paid clicks can quickly empty your bank account.

Compose your advertisement

This is the most important step on the way to becoming an AdWords expert. The text you use for your campaign is meant to get potential customers to click your ad. Of course, you want to attract as many people as possible. But you also want these people to buy something. If they don't buy anything, you'll still pay for the click. So, first of all, come up with a great headline that includes search terms that your niche audience will jump to. You only have 25 characters available for this, so don't use filler words. Every word counts! You may also need to use a few abbreviations or look for shorter synonyms.

You can then fill the second and third lines with 35 characters. Use the second line to highlight the advantages of your offer. How will the product solve your customers' problems? In the third line you can draw attention to a specific function. If your AdWords ad isn't reaching your target audience, it's a good idea to adjust the text of the ad.

Set the displayed URL

It's important to understand the difference between the different URLs you use for your ad. The displayed URL should be remembered by your target group. This is the home page of your website, the address people type into their browser unless they find your website through an ad. You should display this url.

Add your destination url

A PPC ad should never lead directly to your homepage. To do this, you should set up a landing page that briefly introduces the products mentioned in the AdWords ad. When visitors land directly on your homepage, they have to click their way through to the products that interest them - it is usually too tedious for them. This is why it is important that you understand the difference between the displayed URL and the destination URL, and not confuse the two.

Add keywords

Always keep in mind that you are vying for the same target group with many other companies. So take a little time to think of a keyword that will reach people who are ready to buy. For example, instead of “luxury shoes”, you could use the keyword “red leather heels” in your PPC ad. You could of course get some people through the net who just want to look for luxury shoes. To do this, you intercept those who have already decided on an exact model. The likelihood that these visitors will hit you is even greater if your ad leads directly to a landing page with red leather heels. These are paid clicks that really pay off!

You can also use negative keywords to avoid wasting money on unnecessary clicks. Negative keywords tell AdWords what not to show your ad for . So you can use keywords like “red leather heels,  not stilettos”.

Set bids for clicks

Finally, you need to tell Google how much you want to spend on your clicks. Don't forget that this is about your visibility. Those who are willing to spend more on clicks also appear more often in search results. To make money, you first need to invest some money. This is especially true for the “Pay per Click” system. As long as you control your budget manually, you can keep earning clicks until your credit is used up. Just replenish your budget if you want to start your campaign again.

Check, check, check

It never hurts to double-check your ad before putting it on the web. Is the spelling correct? If there is a misspelling in any of your keywords, you will not be found for that keyword. Have you checked whether you really control the budget manually? If not, your account could be empty tomorrow. When you are really sure that everything is correct, take another deep breath and publish your campaign.

Even after you've published your ad, you should regularly A / B test the results. Change your headings every now and then, introduce new features of your product or emphasize other advantages of your offer. And don't forget to keep a close eye on the conversion rate for each ad. One way or another, you can be guaranteed to improve your ad to get even more out of Google AdWords in the future.