How much a 30 sec TV advertisement will cost during the Cricket World cup in 2019?

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Most of the companies prefer to broadcast advertise of their products or services during the commercial break in Cricket World Cup because most of the people among the world watch Cricket during this time. Therefore, it is a peak time to grab the attention of the largest target audience. This is the reason for the cost of television advertisement remains high during the cricket world cup event.
Cost According to team
The broadcaster generally charges on the basis of the team playing the match. In 2019 Cricket world cup, only 10 teams are participating – India, Pakistan, Australia, Sri Lanka, Bangladesh, England, West Indies, South Africa, New Zealand, and Afghanistan.
Generally, it is seen that when two smaller nations play the match the prices of advertising on that match remains lesser. For example, if there will be a match between two weaker teams say Scotland and Afghanistan then the price will be lesser as compared to that of the match between two strong teams say Australia and India. But the most interesting thing in 2019 Cricket world cup is that all the teams are strong except Afghanistan. Thus this time best LA production companies will have to pay a huge price for advertisement on almost all matches.
Cost as per the match between
The probable cost for a 30-second television advertisement in any match will remain in between 35000-40000 US dollars. But there will be some mega matches such as India-Pakistan matches, Semi-final matches, and Final matches. During these matches, the probable cost for a 30-second television advertisement will be about 49000 US dollars. The cost of India-Pakistan matches may even increase if there will be semi-final between India and Pakistan. This is because it is always seen that every second Indian or Pakistani glues to the television during every India-Pakistan match and due to the recent rivalry between the two neighboring nation the contest is expected to be much higher in the World cup.
So, it is certain that the broadcaster will take this opportunity and charge a huge price from the advertiser. There will be also a huge competition between TV commercial production companies New York to advertise during these high-class matches as they will get the opportunity to spread the brand awareness to millions of viewers across the world.
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