How does WhatsApp Messenger Make Money When It Is a Free App?

WhatsApp Messenger is a free application which is used for instant messaging. It allows you to send text messages, voice messages, videos messages and files. It also allows you to have free audio and video calls. WhatsApp Messenger was developed and launched in January 2009. In 2014, it was acquired by Facebook. After acquiring by Facebook, the users of WhatsApp Messenger were raised to almost 1 billion. The idea of this app was given by Jan Koum and Brian Acton. They both were former yahoo workers. WhatsApp Messenger can be downloaded on iPhone, Android devices and other smartphones. If you have an internet, then you can call anyone from your contact list without paying a single penny. The message sent by this app is end to end encrypted. It means that only the sender and recipient is able to read the message.

In 2014, there are almost 400 billion users of WhatsApp Messenger https://whatiswhatsapp.com/ , and then Facebook purchased WhatsApp Messenger for about 19 billion dollars.

The acquirement that has elevated some eyebrows at the fact that Facebook now had got entree to data that was previously restricted in private messages. WhatsApp founder Jan Koum, who is formerly from Ukraine had penned in a blog about WhatsApp and Facebook’s partnership and his childhood growing up in the USSR in the 1980s when they were not able to express easily on the telephone as their communications were tested by the KGB. He said that respect for the WhatsApp users’ privacy was in their genes. In the early days of the app’s existence – if you can remember back to that Stone Age – WhatsApp was a pay-for app. It costs users $1/£1 per year, or it was free for the first year and then it cost $1/£1 each following year.

The absence of advertisements on WhatsApp is due to the datum that Acton and Koum, the app’s creators, left Yahoo because of the work relating to selling commercials. It was always considered that Facebook had invested for the amount of user data it could confinement, however with the end-to-end encryption of messages, this became more complex. Neither WhatsApp nor Facebook can read your text messages, the company utters that the information entered into WhatsApp will not be pooled onto any other platform possessed by Facebook. Though what the company can and cannot see is fiercely discussed.