In 2018, young people born from the 2000s begin to reach adulthood and officially enter the labor market. But our intention with this information is not to make you feel old! The important thing here is to think that, when acquiring financial independence, that portion of the population starts to consume more frequently, to hire services and, possibly, to look for a place to live. And why is this a big change? The well-known Generation Z - officially represented by those born after 1996 - was born in the Internet age. Unlike the previous Generation X, which experienced the transition from an analogue to a digital world, these young people got to know life through online logic. For people in this age group, consuming virtual services is natural nova city.

The increase in consumption of online services is nothing new. Data from the São Paulo Housing Union (Secovi-SP) show that 90% of searches for rental start online. Therefore, it is important to understand how these potential customers act on the network. When we talk about a generation with its own characteristics, this can be fundamental for your real estate to remain in the market in the long term.

Check out some tips on the behavior of Generation Z - and how your real estate agent can win them over.

They are used to instant responses

On the Internet, everything is automatic. For this reason, a Generation Z customer values ​​speed in service. This goes for budgets, duplicate slips, and information about available products - especially in virtual ads.

Therefore, digital is always the way out. Whether investing in   quality advertisements on the Internet, in digital communication channels or in tools that enable faster information management.

They care about the community

A survey conducted by App.Folio shows that 63% of these young people tend to get involved in social causes and expect companies to do the same. Therefore, they also tend to boycott services that do not have this orientation.

For that, it is not enough to just support projects financially - the engagement must be genuine. Seeking to optimize internal processes, producing less waste, for example, can put your company ahead of the competition in the eyes of generation Z. In addition, seeking to offer products that comply with this type of policy is also a way to attract them.

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For them, the Internet is much more than a tool

Generation Z trusts the information they find online and knows how to filter that content well. Therefore, paying attention to what they are saying about your real estate on the networks is essential (check out our post about it here). Recommendation is everything and for these young people, the opinion of strangers on the Internet also counts.

Source: Tajarat.com.pk