Free Guest Posting
Free Guest Posting
There are quite a few tips and tricks I like to hand out for marketers interested in upping the output of their blog. One that I have overlooked myself a bit in recent months is the idea of free guest posting to other people's blogs and vice versa. The concept is simple enough - you get to know bloggers in your niche and offer your expertise in the form of a free blog post for their readers. They get free content and an outside link for Off page SEO and you get exposure.
And the best part is that it can work in reverse equally well. If you develop a solid readership on your blog, you can start requesting guest posts from other bloggers who have specific expertise in a given field. You'll get a high profile name and a solid blog post for free, and you'll develop a relationship with a blogger in your niche. Nobody loses.
Getting Those Guest Posts
The hard part, however, is to convince other bloggers that you are worthy of writing on their blog. You've gotta show your knowledge beforehand, meaning your current blog needs to be awesome. I know it can seem a little tough - I've been there myself - but it all starts by researching effective blogging strategies in your niche, generating traffic and driving comments.
You also need to develop a relationship with your target bloggers. If you want to write a guest post for someone, you had better go to their sites and encourage them to show you some interest. Post links in their comments, send them emails, talk to them on IM or Skype. Get to know them better by showcasing your own knowledge.
Ultimately, if you can prove that you're a font of useful information, most bloggers will fall over themselves saying yes when you offer free posts for their site. It's like asking someone if you can give them money.
Writing Your Guest Posts
When it comes to writing a guest post, take it super seriously. I implore you not to get lazy here. You might phone in one or two posts a week on your own blog because you're tired or in a hurry, but a guest post is like an audition with a major director - except instead of Scorsese, your audience is hundreds of potential readers for your own blog.
If you blow the audition, you not only miss out on the part, you show those readers that you have nothing valuable to offer. Now they know to stay clear of your site.
The bottom line is this - if you want to boost your reader count, get more comments, and reap the monetary rewards, get out there and meet some other bloggers in your niche. Share strategies, write guest posts and take advantage of the HUGE market of hungry readers.
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