Forever in Blue Jeans, Babe - A History of Denim

It was this great invention (the fastening of pockets to denim pants with copper rivets to make them far less prone to tearing) that spurred the jean revolution. Well, kind of...very slowly, but steadily anyway. Denim jean pants, as they were known, started out as the garb of the worker - the miner, the farmer, the railroad worker, the factory worker. Sturdy and hard-wearing, they couldn't exactly have been called sexy, but they did their job and did it well.  
  
Then came the real revolution. In the 1950's, denim became a symbol of non-conformity worn by teens and young adults questioning the status-quo. Rebel stars such as Marlon Brando, James Dean and Elvis wore their <a href="https://www.nayashopi.in/jeans">buy jeans online</a> with just the right mix of sex appeal and rugged disregard of social convention. Those who set the social conventions of the day responded very appropriately by banning denim from schools and refusing to admit anyone wearing it to their places of business. A fashion star was born. 
  
The 60's and 70's saw the advent of the decorative jean - the bell-bottoms, the embroidered artwork set onto the fabric, the flower power of the day set loose on the growing fashion trend. By this time in their history, jeans had lost their fringe status in North America and were becoming mainstream - no longer risque, they were becoming a wardrobe basic. Around the globe, they became a symbol of American culture. 
  
Then came the 80's. Who could forget acid-washed denim and stone-washed denim? There was frayed denim and ripped denim, coloured denim and white denim. And let us never forget the birth of designer denim: Calvin Klein, Armani and Gloria Vanderbilt were the designers of the day. Couture denim had arrived and jeans became forever entrenched in our hearts and closets. 
  
Today's denim is truly a wardrobe staple. In styles ranging from casual to elegant, our jeans are inspired works of art. With dozens of top fashion designers with a passion for denim, our jeans have become sophisticated, innovative, fashion-focused masterpieces.  
  
"I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes." - Yves Saint-Laurent