Elements of a Profitable Payment Page

SEnuke: Ready for action

In an interview with Jonathan Hedvat, President of FashionJobsCentral.com, Hedvat stressed the value of a well designed payment page.

The payment web page is exactly where your clients spend. It is just as critical as your homepage or any landing pages you might have. To study more, we understand people gaze at: privacy. I see the same blunders on different payment pages all the time. When designing the page, I believe most folks tend to forget that the objective of the web page is for the user to pay.

K.I.S.S. Preserve it Straightforward Stupid. You have already sold an item to all the folks on this web page, now let them pay! Theres no want for fancy graphics or animations, leave those on the selling page. You dont want to sell your buyer once again, because that would be giving them much more motives to not pay. Any change in colour themes, fonts, text size, or logos can also adjust how the buyers see your product. Make sure you hold everything constant.

Telephone Quantity Based on your buyers, pretty typically you will get one particular or two clients who do not trust the safety of the web and would much rather pay more than the phone. Make confident you have a phone number visible on the payment web page. Or better yet, get a 1-800 number if you want to look much more trustworthy.

Safety As described above, the security of a web page is needed for your consumers to trust your payment web page. This ideal vimeo.com/henryporretto/ article has many splendid aids for the inner workings of this belief. Make confident your page is secured (URL starts with https). If you want to gain more trust from your customers, take into account acquiring Verisign or TRUSTe.

DONT LET THEM LEAVE Basic probability tells us that the much more hyperlinks you have on a internet site, the larger the probabilities of any one particular of them being clicked. But in this instance, you want your customers to spend, so take out all your links except for the a single necessary to method the payment. If you have data on return policy or terms of agreement on a link, I would recommend you to put it in a text window within the payment page to steer clear of the users clicking anything at all except for the Pay button..