Celebrities Star In New M&S Food Campaign

Marks & Spencer has unveiled its greatest ever social media marketing campaign, that includes a panel of celebrities who will decide their new meals releases in a brand new Instagram video every month. The retail giant revealed the brand new marketing campaign at this time which stars Tv favourites Amanda Holden, Rochelle Humes, Paddy McGuinness and Emma Willis all sharing their guilty pleasures. The debut episode of the 12-month sequence sees the four food fans tasting and choosing their favourite meal from a variety of tasty dishes. Viewers will see the celebrities taste and debate their favorite dishes with 'plenty of banter, irreverent humour and good fun' thrown into the mix.

The marketing campaign includes the retailer's first ever use of Instagram Tv and was made particularly for this new content stream, which launched only three months in the past. It marks the primary time social-first video content material has been generated and used in M&S meals advertising. One is gasping for a cup of tea!

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