Do Social Share Buttons Help Shopify Conversions? Explained!

It's hard to find a Shopify store that doesn't include share buttons on sites like Facebook, Twitter, Pinterest, and others. Many Internet users are members of at least one social network, so including social sharing buttons seems to make sense. There is also a convenience factor.

Also Check: How to Add Social Share Buttons to a Shopify?

Lack of Buttons

The lack of buttons means that users who want to share content or product must copy and paste the URL of the page and then go to the social network to post. While those factors weigh in favor of using social sharing buttons, how does their presence affect sales? Do social media buttons promote conversion optimization or are they window dressing that detracts from the purpose of the Shopify store? And do buttons with counters fare better than those without?

Get Response

Their tendency is to consume content but not share the fact that they have done so with friends and followers on social networks. Another factor contributing to low click-through rates for social sharing buttons may have to do with what people expect when they visit a page or, in the case of the Get Reply example, open an email. Their focus is not on social sharing, but on the intended purpose of the page or email. Therefore, they turn a blind eye to the presence of the button.

Tips for Using Social Sharing Buttons

Reserve the social sharing buttons for the post-sale confirmation page. That's an ideal time to encourage viral sharing. Use A/B split tests to measure conversion rates on product pages with and without buttons.

Put Sales First and Social Second

Think of social media as an added layer. Don't let it become a distraction that takes the prospect's attention away from the sale. Consider using smaller buttons as they can be less distracting and still meet the needs of those who want to share.

Refrain from using buttons with counters unless you are sure you can get a reasonable number of actions. Ultimately, it is not the presence of buttons that makes people share, but the value of the content or product. Split testing is the best way to know if the buttons help or not.