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Digital advertising and marketing is growing up and, by my rough calculations, getting into the end of its teenage years. It was the factor that the youngest member of the marketing group did, however for the reason that late 90s, what digital is has expanded, developed and exploded. It is now not a separate discipline; as an alternative, it is a core a part of what all of us do.

The tools and abilities now accessible to marketers and companies are rising exponentially, and that is giving us larger freedom to break moulds and deliver artistic, enriching and successful experiences. Leading this march on greater creativity is D&Ad, an organisation synonymous with artistic communication because it was based in the 60s. As marketing has changed so has D&Ad.

Its current president, Laura Jordan Bambach, is a digital icon and the organisation is, she says, "specializing in digital creativity to cover the increasing view of creativity that it brings". Bambach is a very busy woman. In addition to being president of D&Ad, she is inventive companion at Mr President and co-founder of SheSays, a neighborhood to champion ladies in creative industries.

She can also be speaking at One other Advertising Conference on 24 April in London. In an unique interview for the Guardian's digital advertising and marketing hub, she talks about the position of D&Advert and the changing nature of creativity in digital marketing. The Drum not too long ago highlighted you as a digital feminine icon. Do you feel under any strain to symbolize both creativity and ladies?

And what impact does "icon" status have on you? I'm proud to be thought-about a "digital feminine icon". It is an awesome honour and i've labored arduous for 20 years, both pushing digital inventive and actively attempting to alter the shocking gender imbalance in our trade. It's fantastic to be recognised for that commitment, and to see actual change on the gender front, too. If anything, having a public profile is a good motivator to maintain getting higher and doing more.

I'm privileged to be working with a variety of strong, talented girls both company and consumer side and at D&Ad, and completely I like what I do, so there is not any strain. D&Ad is focusing extra of its consideration on creativity in digital advertising. You cannot escape individuals talking about digital right now.

There are a thousand other ways for manufacturers and other people to contact now, and so we are expanding our classes and specializing in digital creativity to cowl the increasing view of creativity that it brings. No one really has clear definitions about what digital is both, so part of our focus is to encourage a debate about that. It's also where some of probably the most thrilling inventive work is being executed.

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We need to continue to represent innovation, so we must represent the media the place it is being executed. As well as the new voice, does anything want to vary throughout the D&Ad? We're too humble. We've got the awards, sure, but we do so much for the creative neighborhood via our New Blood actions, and our basis. Not simply right here but internationally.

And by way of our White Pencil initiatives we are trying to focus the artistic energy in our group on to doing good. Each penny we make goes into making these items larger and higher. That's one thing we should always shout about. We're additionally freeing ourselves up extra - being more experimental, collaborative and "digital" in the best way we think and act. Unilever have encouraged their entrepreneurs and businesses to be more inventive. Do you suppose that as digital matures we are being extra inventive?

What creativity is, is altering. It has escaped the artistic department for a start. Ideas are extra numerous and extra attention-grabbing, so, yes, I believe we're being more inventive. Tablets and smartphones and then the adoption of HTML5 seem to have provided a significant step change in digital creativity. What is the next driver of creativity?