Case Solution
Ontela released its cool product PicDesk, which transfers pictures from mobiles to computer and on the internet. Ontela used qualitative research for segmentation and targeting its customer. According to these studies, three segments were developed namely parent, teen and professional. However, this segmentation is vague because it doesn't represent the individuals behavior and preferences on the massive. Therefore if, the organization follows the present data to build up marketing methods, it'll underestimate the marketplace size and targeting will be performed under potential market size. This targeting can lead to lowering revenue and can permit the rivals to take advantage of the chance and dominate the leftover market. To be able to come with an precisely estimate the marketplace size, Ontela should execute a quantitative survey. This analysis will give you better estimation, and Ontela should start the advertising campaign according to new data.
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