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IT has never been unusual to glimpse a face like thunder behind Victoria Beckham’s trademark oversized sunglasses. But as the Sun reported yesterday, she now has good reason to look glum, since her trend empire made an £8.4million loss last year - 78 per cent up on the previous year.

Only a few years in the past, the model set have been singing her praises as she went from Spice Woman to Wag to bona fide style designer. However now her model crown is slipping, thanks in part to her outrageous pricing and lack of wow factor. So simply what can she do to get the Beckham brand back on monitor?

Here, we examine what has led 43-year-previous Posh to lose a lot dosh - and the way she will be able to fix it, earlier than it’s too late. COME on, Vic. Your actual fans have followed your profession from the start, sticking with you through the highs and the lows. We knew all of the lyrics to the Spice Girls songs and watched in awe as you began to reinvent your picture and climb the fashion ladder. We even turned a blind eye whenever you wore   that   matching leather get-up with David. And in return you supply us your eye- wateringly expensive clobber? That’s simply not on.

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True VB followers generally can’t pay £1,500 for a costume or £1,seven hundred for a bag. And here lies the problem with brand Beckham. She has pitched her enterprise as a contemporary of the trend elite without the history, experience or know-how. Those who can afford her stuff have the pick of the entire trend bunch.

In case you have a few thousand quid to spare, you’ll extra possible bag a chic Chanel jacket that has real worth than Victoria’s latest effort. We mere mortals would give our right arm for a chunk of her type, but she has cut all ties with the strange public who put her on that pedestal. Because the Spice Women themselves sang: “Who do you suppose you are? WHEN Victoria launched her trend line in 2008, it was a natural progression for her.

She had been making connections, one stiletto at a time, by showing in campaigns for designers Marc Jacobs and Armani and walking the catwalk for Roberto Cavalli. However the trend frenzy over her career change wavered after just a few seasons. There’s no denying her designs are beautifully minimize and oh-so-trendy, but at catwalk exhibits, a lot of the talk now surrounds the Beckham clan sitting on the entrance row reasonably than the clobber itself. And there has by no means been an “it” product. Even M&S has managed a promote-out item every season.