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So in my look at the trends this 12 months, I will be looking at integration because the theme. In our research on managing digital advertising (another free member obtain) you possibly can see that only 6% of companies thought their integration course of was completely optimised, but many are actively engaged on integration.

So, let's check out the ten tendencies. You will discover that in loads of these predictions, I am going to seek advice from Artificial Intelligence and Machine Learning. It's what I see as the most important development to contemplate in the yr ahead. There has been a lot of hype around it in 2017 and we're starting to grasp the opportunities.