An Indie Author's Perspective

My post will include both the benefits and challenges of using Amazon Marketing Services (AMS) to advertise KDP Select e-books. We also set up shipments to Amazon fulfillment centers in a hassle-free manner. The strategy to offer such an auction facility was initially driven by the need to compete with eBay, but now the strategy has been adjusted such that Amazon describe it as part of the approach of low-pricing. An Amazon Page is simply a page on Amazon full of a single brand's products, often with banners and features and product information mixed in - which is why it feels more like a classic landing page that an online shop would use.

Kindle Unlimited members pay a monthly fee of $9.99 in order to get (nearly) unlimited access to over 1 million titles on Amazon and thousands of audiobooks to boot. And you can plan ahead, scheduling the release of a series of posts on successive days,” Amazon writes. If I understand rightly, that $600 for an enhanced detail page doesn't require Amazon to do anything for a particular author and book.

I was skeptical about including this information in this post, because I have a feeling that pretty soon there will be services exactly like that popping up from people trying to make a fast buck without regard to ethics or Amazon's TOS (Terms of Service). Similarly, Amazon charged publishers for prime-position to promote books on its site which caused an initial hue-and-cry, but this abated when it was realised that paying for prominent placements was widespread in traditional booksellers and supermarkets.

Internet legend records that Jeff Bezos, the creator of Amazon was chatting to someone at a cocktail party who wanted to sell books about divorce via her web site. There is even functionality to display the ads on multiple Amazon department and external sites. Not all of Amazon's Premium services are worth investing in: It is crucial understanding your targets before starting investing money and resources into the service.

Or if they're not doing what you want, you can simply discontinue to use their services as is your right. Dave is author of 5 bestselling books on digital marketing including e-marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. This system allows you to place an advertisement of your book alongside other books in Amazon. We are experts at setting up Amazon Storefronts, securing brand registry and getting our clients approved to sell in any gated categories.

If you're interested in raising awareness for your book, however, you may still wish to give Amazon a serious look. It was free to post comment, and I capitalized on it. I still would rather use amazon marketing services, rather than waste precious dollars on blog tours…. In learning the Amazon Sponsored Products & AMS (Amazon Marketing Services) platforms over the past few weeks, they've made some astute observations about the differences and similarities between the relatively new Amazon PPC platform (which was only launched in 2014) and more established ad platforms like Google's Adwords.

You would be foolish not to utilize Amazon Marketing Services in order to sell your products. It gives advantage to mid-size and big publishers, not small press or indie authors. Amazon also provides the ability to directly connect with shoppers and target those who are already there with a shopping-mindset. The program is under a constant evolutionary process, which could mean new integrations, changes and tools could be added to the service in the medium term.

AMZ Advisers is a full-service ecommerce & digital marketing consultancy partnering with brands to evaluate and develop their ecommerce strategy. The analytics are limited currently to how well brands' Amazon-led efforts are performing, but there isn't really anything stopping the company from offering the same kind of measurements to brands for their positioning across the wider internet — putting Amazon in closer quarters against the likes of Salesforce and Oracle in the process.

Amazon advertising with sponsored products are relatively cheap compared to other PPC (Pay Per Click) advertizing services such as Google Adwords or Facebook Ads. Our proprietary Amazon Marketing Model cannot help you if your product is junk, doesn't do what it says it can do, breaks during shipment or is generally low quality. Amazon controls your destiny if you do not have a plan for sales outside of Amazon.

I just wanted to thank you for your candor and honesty with your advertising via Amazon. A preview of the ad will be automatically generated using the book's cover, title, and price, in the same style as most of the book ads on Amazon. You only pay when someone clicks on your ad, so Amazon is only rewarded for effective advertising. The creative for your campaign is automatically generated through the Amazon Marketing Services ad builder.