An important ranking factor in Google’s search algorithm
Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible.
Make your keywords as specific as possible
The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content.
SEO is a fast-changing marketing activity
Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers You want your company’s name to be one of the first results that they see. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example.
Use Internal Links
Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. According to Gaz Hall, a UK SEO Consultant : "At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups."
Use anchor text
Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content.