ADDING MULTIMEDIA Modern Familys Jesse Tyler Ferguson Joins Swiffer and Febreze in a Cleaning

CINCINNATI--(BUSINESS WIRE)--According to the Asthma and Allergy Foundation of America (AAFA), when it comes to spring cleaning, many Americans may actually be doing it wrong, stirring up the very allergens they are trying to remove from their homes. This spring cleaning season, Febreze and Swiffer are proud to announce that Febreze Fabric Refresher Allergen Reducer, Unscented and Swiffer Dry Dusters and Sweepers, Unscented are now Certified asthma allergy friendly(TM). Certified asthma allergy friendly(TM) products from Swiffer can take care of hard surfaces while Febreze Allergen Reducer Unscented handles soft surfaces.To help shed light on the subject, self-proclaimed cleaning fanatic and star of "Modern Family," Jesse Tyler Ferguson, will join the brands in a spring-tervention to help people clean more effectively when it comes to the reduction of inanimate allergens in their home."Anyone who knows me wellknows that I'm a bit of a micro-manager when it comes to housekeeping. I don't like piles, I don't like clutter and I don't like dust. People may say I'ma neat freak,but I wear it as a badge of honor; I'm happiest when things are in order. I'm obsessed with cleaningmy home and my trailer on the set of Modern Family, sowhen I learned from the folks at AAFA that I was cleaning wrong and actually stirring up the allergens instead of removing them, I stopped to listen,"said Ferguson. "Now, there areselect asthma allergy friendly(TM) products from Febreze and Swiffer that help reduce allergens in the home, which is especially important to me when the seasons change. The most eye-opening thing to me was that I was forgetting my windows and couches in my cleaning regimen, where tons of allergens collect. It's my own personal spring-tervention, people!"According to AAFA, there are places in the home that inanimate allergens like pollen, pet dander and dust mite matter tend to gather. In many cases, when not cleaned the right way and with the most effective tools, these allergens could actually be blown back into the air instead of being removed. Places that are often overlooked are tops of moldings, window sills, drapery rods/hardware, under books and in door jambs. By using a Certified Swiffer Duster, Unscented on all your hard surfaces and hard to reach locations, you are able to trap and lock inanimate allergens, preventing them from recirculating as they would with a traditional dry dusting cloth. Additionally, spring cleaners are encouraged not to forget that soft surfaces like couch pillows, drapery and stuffed toys can harbor allergens that, when windows are opened or couches are sat on, release allergens back into the air. A simple spritz of Certified Febreze Allergen Reducer Fabric Refresher, Unscented and a vacuum can ensure that inanimate allergens are being trapped and removed, preventing them from recirculating in the room or depositing on clothes.Certified asthma allergy friendly(TM) Swiffer and Febreze products are the first to be certified in their respective categories of dry dusting cleaners and allergen reducing sprays. They include:Swiffer Dry Sweeper, Unscented: Dry cloths trap and lock dust and up to 70% of inanimate allergens from pet dander and dust mite matter, which is two times more than a typical dusting cloth.Swiffer Duster and Duster 360, Unscented: Thousands of flexible, fluffy fibers trap and lock dust and up to 70% of inanimate allergens from pollen, pet dander and dust mite matter. This is two times more than a typical dusting cloth and three times more than a feather duster.Febreze Fabric Refresher Allergen Reducer, Unscented: Provides powerful results without the scent, eliminating odors and reducing up to 95% of inanimate allergens from pollen, dust mite matter and cat and dog dander that become airborne from soft surfaces."With all of the misconceptions about how to properly reduce inanimate allergens in the home, we are proud to certify these three Swiffer and Febreze products as asthma allergy friendly(TM)," said Mike Tringale, Senior Vice President of External Affairs at AAFA. "Using the right tools, cleaning the proper way and staying on top of daily allergen removal can really help to make a healthier home."To help spread the word, Ferguson encouraged spring cleaners nationwide to share their own spring cleaning hacks with hash tags #SwifferEffect and #BreatheHappy. Follow @Swiffer and @Febreze_Fresh on Twitter today for a chance to win a spring-tervention kit of Certified asthma allergy friendly(TM) products from Febreze and Swiffer.For more information on more effective spring cleaning methods and AAFA Certified products, visit www.aafa.org/certified. Additionally, for more information on the Swiffer family of products and spring cleaning tips visit www.Swiffer.com, Facebook.com/Swiffer, @Swiffer, or YouTube.com/SwifferUSA. For more information on Febreze products and spring cleaning tips using Febreze products, visit www.Febreze.com, Facebook.com/Febreze, @Febreze_Fresh or YouTube.com/Febreze.About Procter GamblePG serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, Wella and Whisper. The PG community includes operations in approximately 70 countries worldwide. Please visithttp://www.pg.comfor the latest news and in-depth information about PG and its brands.ABOUT AAFA's Certification ProgramThe Asthma and Allergy Foundation of America (AAFA) is the leading national nonprofit organization fighting asthma and allergic diseases. AAFA provides free information, conducts educational programs, fights for patients' rights, and funds research to find better treatments and cures. The asthma allergy friendly(TM) Certification Program is jointly run by AAFA and Allergy Standards Limited (ASL), a physician led global certification company that prepares independent standards for testing a wide range of products to determine their suitability for asthma and allergy patients. The Certification Program is an independent laboratory-based product testing program to help families with asthma and allergies find more suitable products for their homes. Visit www.aafa.org/certified to see the full catalog of Certified products and get a free guide on how to reduce allergens and irritants in your home.