Yume Adds Digital Media Executive Matt Arkin To Develop Its Sales Solution For Trading Desks

YuMe will continue to invest in additional video brand advertising distribution channels, complementing its current, high-touch sales model. Arkin, 45, and his team will sell directly to trading desks at media agencies and large brand advertisers as YuMe continues to develop solutions to support advertisers who seek more efficiency and reach across all platforms. Arkin brings more than two decades of digital media leadership experience to YuMe. He was most recently Chief Revenue Officer of Federated Media Publishing, where he successfully brought to market a programmatic brand extension leading team, product, and corporate positioning during a pivotal time for the company. Under his leadership, the company grew exchange fill rates by 64%, integrating several new demand and supply partners into the Federated Media Exchange. As the video advertising industry continues to evolve and mature, we will continue to diversify our solutions and channels. Matts breadth and depth of experience in the space will bring enormous value to the equation, says Jayant Kadambi, Co-Founder and CEO, YuMe.







Absolute Digital Media Reveal Outcome of Valentines Day Surprise





In addition, she recently ran a study examining text-message reminders and breast cancer screening. Women reminded by text were more likely to attend screening appointments, she said. Oyebode wrote a commentary published with Burke-Garcia and Scally's perspective. Social scientist Peter John Aspinall also was not involved in the current study but wrote his own commentary.












Digital media could work as tool to improve health





Throughout February, the team have been giving away clues via riddles posted on their social media accounts, however the companies themselves have been kept a secret up until now. Opting for a dozen brands they admire across a variety of sectors and locations, Absolute Digital sent an individual red rose to Elemis, Paddy Power, Simply Health, Classic British Hotels, Cheapflights.co.uk, Vision Express, British Airways Holidays, Betfair, Care UK, Co-operative Funeralcare, Virgin Trains and Betfred. CEO, Ben Austin shares his thoughts on the Valentines day campaign, which was featured in B2B Marketing . Whilst we would have loved to have sent roses to every company that we admire, obviously this just wasnt feasible so we chose a selection that we thought represented the UK well. We hope those who received the roses were happy with their Valentines surprise and were looking forward to planning something for next year. In the meantime were looking forward to revealing our plans for Easter shortly. Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design.