Your Fortune is in the Follow Up!

Would you blow your complete annual advertising and marketing price range on just 1 ad to run after during the Superbowl? Of course you wouldn't. You know that individuals seeing your message just after would not be sufficient. Then why do we have a tendency to spend our time and dollars on single-shot advertising and marketing, rather than repeated messages? The answer is... most folks just do not know any greater. Or, perhaps it appears boring to repeat your message over and over and more than and over. But the truth is, your fortune is in the comply with up! This past weekend I went to hear direct advertising master Bill Glazer (my marketing and advertising mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. For the duration of his speak, he shared with the audience how he spent the last couple of decades of his life operating Baltimore's #1 retail men's clothing retailer, Gage Menswear, along with his late father. Bill talked about a single of his 1st direct mail campaigns, and how throughout the organizing stages he announced to his dad that they have been going to mail a unique promotional offer to the identical list not after, not twice, but 3 times. His father was appalled and yelled at Bill that he was crazy and was wasting their funds! Bill persisted and mailed all three pieces of the campaign. Nicely, their results revealed that mailing the exact identical offer you 3 occasions not only improved their response, it DOUBLED their response! Pop was floored, and he certain was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their advertising dollars. Why does repeating your message work? on the web newsletters writing It really is basic... men and women are inundated with messages every single day. Last statistic I heard was every single of us sees over 3,700 distinct messages a day! That indicates you want to repeat oneself more than and more than if you're going to break via the clutter, really get their attention, get them to study or listen AND get them to respond. Your assignment is to now appear at all places of your marketing and advertising and advertising in your enterprise, and see exactly where you need to add some adhere to up. Some quick areas to look at: Your Ezines - Are you publishing your ezine sufficient? After a month just doesn't cut it anymore. You should be reaching out and "touching" your prospects and clients at least when a week, if not more. (If you're running out of suggestions or you're not sure how to do this without bugging folks, my ezine program requires care of that for you!) Teleseminars and Live Events - When advertising events, you're going to want numerous much more than a single or two announcements or mailings. As a basic rule, when I'm genuinely attempting to fill up a teleseminar (phone seminar) I sent out at least 3 emails committed to the promotion. For reside events, you want dozens of messages, and well ahead of time. Most of the trainers I know begin marketing and advertising no less than six months ahead of any live event they're hosting! A single-on-One Advertising - If you cold contact or mail out letters to prospects, how numerous instances are you following up? Do not be afraid to call or mail once more. This unique URL has specific salient aids for how to see this activity. I myself have finally responded to an offer you right after I've been contacted numerous occasions, and was glad the vendor took the initiative to follow up. Marketing - As an alternative of blowing your price range on a few huge advertisements per year, attempt running a smaller sized ad much far more often! Also most publications, each on the internet and offline, will typically give you massive discounts for purchasing a lot more than a single ad at a time. (I do this with advertisements in my own ezine, Straight Shooter Advertising.) Keep in mind, numerous marketing and advertising specialists who test all these strategies say that repetition is the crucial. So never even feel you have to be inventive with your marketing - just saying or mailing the identical point more than and more than is better than not saying it or mailing it again..