Use Big Data to Start a Direct Marketing Technique That Performs
We are now living in a society driven heavily by numbers, analytics and cold, hard facts. Big data is particularly vital for companies wanting to supercharge their marketing efforts and gain a benefit within the competition. If you enjoyed this information and you would certainly such as to get additional information relating to marketing guru book kindly check out our own web-site. That's because consumers have become increasingly selective in the merchandise and services they buy in addition to the messages they read or listen to.
From texts to emails to direct mail, shoppers are constantly bombarded with promotional material. The stark reality is very much of it is wholly ignored.
So how will you ensure that your company's message doesn't fall on deaf ears?
The solution is simple. Adopt a data-driven marketing strategy—one that ensures you're marketing to the best consumer at the right time beneath the right conditions. Companies who do are six times more apt to be profitable year over year.
Why Data Science is Important in Direct Marketing
Personalization is among the key tenants of effective marketing. Using data science lets you customize and personalize your marketing message or format on the basis of the preferences and demographics of your consumer.
A report by Salesforce discovered that 52% consumers say they're likely to change brands if a company doesn't personalize communications to them. So if your company is lacking of this type, it may very well be losing from opportunities to grow.
Customers crave a more personalized experience, and big data might help companies provide that by helping those companies understand:
– What drives a consumer to purchase
– What their spending habits look like
– What products/services a customer is most interested in
– Whenever a consumer is almost certainly to buy
– What marketing format to make use of
Just how to Make Big Data Work For You in Direct Mail and Beyond
DMA reports that 49% of marketers today use data analytics to boost their customer experience. As well as being helpful to consumers, this information can also help businesses develop more engaging, personalized direct mail strategies by:
1. Understanding the consumer's shopping behavior
The proper data can let your company know exactly how customers discover, buy and engage with a product or brand. Companies can then take that information to generate campaigns specifically around their interests, increasing the business's chance for potential leads, sales and referrals.
2. Understanding the consumer's website activity
The right data can assist you to determine what products certain consumers look for when in your company's website. Additionally, it may help determine how often they revisit a product's page. If these consumers have made prior purchases on your website or have registered for the company's email list, their saved contact information makes creating a personalized marketing message even easier.
3. Understanding the consumer's social media activity
Companies can learn a lot about consumers who follow their social networking accounts. These individuals who either "like" or "follow" an organization clearly want to learn more about them in addition to stay up-to-date with any relevant company news. Consumers who engage regularly with an organization on social networking are often ideal targets for personalized marketing pieces.