Undertone Acquires Upfront Digital Media

Hightower High Schools Digital Media Academy to host summer camp for students entering grades 5-8 | Fort Bend Southwest Star Newspaper





This transaction accelerates Undertone's strategic plan of bringing innovative, brand-building, high impact advertising formats to marketers and agencies programmatically. Co-founders Ran Cohen and Yiftah Frechter will join Undertone as part of the transaction. Upfront was founded in 2010 and offers programmatic capabilities through managed and self-serve consoles. The company has premium direct publisher relationships as well as integrations with numerous programmatic supply and demand partners.












Ross Levinsohn Exits Guggenheim Digital Media | Variety





A rep for Guggenheim Partners declined to comment. Levinsohn could not be reached for comment. His departure was first reported by Re/Code. SEE ALSO: Guggenheim Digital CEO Ross Levinsohn: All Tech, No Action Guggenheim this past January named former Backstage CEO John Amato to lead business initiatives of a group merging THR and Billboard.
















to 5:00 p.m. at Hightower High School, 3333 Hurricane Lane, Missouri City. The cost is $100, which includes lunch, snacks, and a camp t-shirt. Registration is Saturday, May 3, from 9:00 a.m.