Undertone Acquires Upfront Digital Media

The company has offices in New York and Tel Aviv. Undertone will build on the Upfront platform to continue to bring differentiated programmatic capabilities to market. "Upfront, with its combination of quality publisher relationships, brand-focused product suite and rich technical infrastructure, is an exciting platform that closely aligns with our core values," said Corey Ferengul, Undertone's Chief Executive Officer. "The capabilities Upfront has built into their platform to ensure premium, quality, brand safe, and viewable inventory will benefit Undertone's brand and agency clients, both in offerings in market today as well as future offerings." Upfront's technology will immediately allow Undertone to offer a range of self-service and managed programmatic solutions to trading desks, agencies and marketers. The technology will be expanded to encompass Undertone's suite of high impact advertising units. "Undertone's focus on innovation and quality made this acquisition a logical fit. However, it's the potential of extending our technology into high impact advertising that makes this combination really compelling," said Ran Cohen, Co-founder and President of Upfront.












Ross Levinsohn Exits Guggenheim Digital Media | Variety





His departure was first reported by Re/Code. SEE ALSO: Guggenheim Digital CEO Ross Levinsohn: All Tech, No Action Guggenheim this past January named former Backstage CEO John Amato to lead business initiatives of a group merging THR and Billboard. With the restructuring, Levinsohn was no longer managing the companys trade publications. Under Levinsohn, Guggenheim Digital Media had explored acquisitions of (or investments in) several Internet video companies. Most notably, Levinsohn wanted to buy Hulu , and GDM had submitted a bid for the company with private-equity firm KKR. But Hulus parents Disney, 21st Century Fox and NBCUniversal decided to keep the venture .












150+ Job Openings in Digital Media at Netflix, CBS and More





Company: Scott & White Healthcare System Location: Temple, Texas The Manager is responsible for all aspects of the Scott and White Health Plan (SWHP) online presence. This includes creating content for and maintaining the SWHP website and subsides, digital newsletters and search-engine optimization. It also includes implementing SWHP social-media strategy to develop brand awareness, generate inbound traffic, cultivate leads and engage the community in improving their own health outcomes. Company: CBS Television Studios Location: Studio City, California CBS Television Studios is one of the industry's leading suppliers of primetime network programming, with the no. 1 and no. 2 most-watched scripted series on television, NCIS and NCIS: Los Angeles.