Ultimate guide to search engine optimization. (CD-ROM included).

9781599181691Ultimate guide to search engine optimization. (CD-ROM included)

Rognerud, Jon.

Entrepreneur Press

2008

249 pages

$29.95

Paperback

Ultimate guide

HF5415

A recognized expert on search engine optimization (SEO), Rognerud
is the SEO columnist for Enterpreneur.com and has spent some 20 years
creating and managing web marketing projects, including positions at
Yahoo!/Overture. He offers entrepreneurs a practical, step-by-step guide
to making a business website more accessible or visible to search
engines by employing SEO techniques. Coverage includes an overview of
the concept and development of "search", search technology,
considerations when creating a website, using competitive research to
develop a marketing plan, keyword strategies, determining the psychology
of the target audience, SEO ethics, creating relationships with other
sites through linking, submitting a web site to search engines and
directories, and techniques for driving large amounts of traffic to the
site. The accompanying CD-ROM contains additional reading materials,
free software, and PDF files.

([c]20082005 Book News, Inc., Portland, OR)

COPYRIGHT 2008 Book News, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.