Ultimate guide to search engine optimization. (CD-ROM included).

9781599181691Ultimate guide to search engine optimization. (CD-ROM included)

Rognerud, Jon.

Entrepreneur Press


249 pages



Ultimate guide


A recognized expert on search engine optimization (SEO), Rognerud
is the SEO columnist for Enterpreneur.com and has spent some 20 years
creating and managing web marketing projects, including positions at
Yahoo!/Overture. He offers entrepreneurs a practical, step-by-step guide
to making a business website more accessible or visible to search
engines by employing SEO techniques. Coverage includes an overview of
the concept and development of "search", search technology,
considerations when creating a website, using competitive research to
develop a marketing plan, keyword strategies, determining the psychology
of the target audience, SEO ethics, creating relationships with other
sites through linking, submitting a web site to search engines and
directories, and techniques for driving large amounts of traffic to the
site. The accompanying CD-ROM contains additional reading materials,
free software, and PDF files.

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