The Next Great Advertising Choice?

SEnuke: Ready for action


With so much curiosity about how social networks function, one begins to wonder when there is advertising potential within these social networks?

I've been seeing social media for a while now. In-fact I am a member of various social networking websites including http://www.myspace.com/ and https://www.linkedin.com only...

There's been a virtual explosion of social networking internet sites previously few years. Even the players like Google, Yahoo and MSN are getting into it.

With so much curiosity about how social networks work, one begins to wonder if there is advertising potential within these social networks?

I have been seeing social media for quite a while now. In fact I'm a part of various social networking web sites including https://www.linkedin.com and http://www.myspace.com/ just to name two.

I joined partly because I wanted to see what these were, but moreover to see what effect social networking might have on SEM in-the coming years.

I have been a member of various services for quite a while and the reach these sites have is extraordinary.

For instance, from my LinkedIn network of seven people I've an expanded network of over 12,600 people.

That is amazing - I'm merely a click or two away from close to 13,000 other people who share my similar interests ranging from what I like to watch o-n TV to work I could offer for them.

Through their connections and my connections, I'm related to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing possibilities are there for Social Networking?

Well, let us have a look at MySpace.

MySpace is one of many prime sites on line today. I-t racked up 9.4 billion page-views in August 2005 (over Google) and new users are signing up at-a mind-boggling rate of 3.5 million monthly. Visit mannetech to research the reason for it.

MySpace is typical of where todays 18-30 year-old goes to manage their electronic life. It allows people to publish photos of themselves and their friends, produce a blog, list a common groups, view and share videos, suggest activities to do and lists a couple of people they consider friends. It's with this 'Friends List' where a lot of the possibilities lie.

All forty million plus consumers of MySpace have a friends site that lists people that person considers their friend. This really is a list of individuals who they're interested in reading from on a normal basis, along with conversing with and about. They can send you emails, discuss your photographs, read your blogs, in addition to leave messages that you can then give the others once you put somebody as your friend. Dig up more on a related portfolio - Hit this webpage: asea inc. If you think you know any thing, you will perhaps fancy to compare about asea product review. This really is the opportunity for quick feedback about you.

The ability to include friends to your site is key for advertising to MySpace customers. Based on Courtney Holt, mind of new media and strategic advertising at Interscope Records, 'This technology is growing up with out ever seen developed media. 'They don't think in terms of the record, and they do not think in terms of the TV schedule. They think in terms of TiVo, P2P, AOL, and of-course MySpace.

You can see how this may grow.

Let us say you develop a MySpace account to speak about your product or service. You blog about it and search for your interests that may be shared by others.

Afterward you invite them to be your friend. Once they turn into a friend you start your 'soft market' begging your product in their mind.

As they grow to appreciate it, they begin blogging and discussing it. Soon hundreds or even thousand of people are talking about you and your product or service.

Don't think this will work?

I would like to give a few examples to you. There are lots of artists who have gotten their begin MySpace. Manna Tech includes further about the inner workings of it. By simply hosting a few of their music on line and blogging about them-selves they created a following. Soon they had file deals and contracts lined up.

Needless to say to use services like MySpace you'll need to have some thing this marketplace needs. If you do not then you probably should not put an excessive amount of energy into MySpace.

But that does not mean other social networking opportunities should be overlooked. LinkedIn is more of a professional introduction service, as i mentioned previously. If your service or product fits here then by all means investigate it further.

And you'll find others also. Services such as Flickr, Yahoo!s MyWeb, http://del.icio.us and more.

If you have ever wondered what other online opportunities might be available, consider social media. Maybe it's the next great online-marketing channel..