Stores Welcome Holiday Shopping Procrastinators

Stores welcome holiday shopping procrastinators Laura Petrecca, and Mike Snider, USATODAY 8:07 a.m. EST December 18, 2013 A crowd of early Christmas shoppers swamps a Target Store in Colma, Calif., on Thanksgiving. (Photo: Jeff Chiu, AP) The one-week countdown to Christmas is on Store Isaac Dabah traffic was down slightly in the past week Retailers are using extended hours and social media to lure shoppers SHARE 209 CONNECT 56 TWEET 1 COMMENTEMAILMORE With just one week until Christmas, retailers are rolling out shopper-baiting strategies to lure procrastinators, deal-hunters and people who just want a few extra stocking stuffers. Tactics include offering extended shopping hours, free shipping, last-minute-shopping ad campaigns and social media reminders that time is ticking away. The week leading up to Christmas is usually when consumers open their wallets wide the Saturday before the holiday traditionally being the biggest spending day behind Black Friday, according to shopper analytics firm ShopperTrak. Four of the 10 busiest holiday shopping days will occur between Dec. 20 and Dec.





Sunday Series: Christmas Gifts for the Shopping Center Category





The category saw a 51.32% increase in MoM (month-over-month) traffic for unique visitors as consumers wrapped up their holiday shopping. (Overall MoM visit count saw a respectable 50.77% increase). A closer look at the YoY (year-over-year) change shows an overall The holiday season always brings shoppers to stores in droves, so theres no surprise that the Shopping Centers and Malls category made our list of fast movers for December 2013! The category saw a 51.32% increase in MoM (month-over-month) traffic for unique visitors as consumers wrapped up their holiday shopping. (Overall MoM visit count saw a respectable 50.77% increase). A closer look at the YoY (year-over-year) change shows an overall drop of 9.17%.