Socialflow Forges Digital Media Partnership With Digitaslbi

DigitasLBi Forms Digital Media Partnership with SocialFlow - AgencySpy





Were thrilled to be partnering with DigitasLBi on our first large-scale deal with an agency, said SocialFlow CEO Jim Anderson (pictured). This partnership puts a stake in the ground for the industry to stop talking about bringing together teams, budgets, and disciplines, and to start doing it. By combining our technology with DigitasLBis integrated approach, we can deliver customized solutions that truly scale for some of the largest brands in the world. According to The CMO Study , marketing dollars dedicated to social media are growing from about 7.4% of total spend today to as much as 18% in five years time as CMOs aim to reach social media-savvy consumers. In addition, DigitasLBis recent study, Connected Commerce: A Snapshot of the Modern Shopper, reveals thatsocial media is a growing influence at the point of sale, with more than half of US consumers saying social media has influenced a purchase and about half saying they inform their networks about what they bought.
















The deal will see SocialFlow create tailored distribution solutions for DigitasLBi clients and create new advertising vehicles bringing together owned, earned, and paid content. SocialFlows unique algorithm-based technology, which distributes content at the moment when audiences will be most receptive to it, will be available to DigitasLBi clients as part of the agreement. Were thrilled to be partnering with DigitasLBi on our first large-scale deal with an agency. This partnership puts a stake in the ground for the industry to stop talking about bringing together teams, budgets, and disciplines, and to start doing it, said SocialFlow CEO, Jim Anderson .