SEnuke: Ready for action
With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social networks?
I've been watching social networking for some time now. Actually I'm a part of various social media internet sites including http://www.myspace.com/ and https://www.linkedin.com only...
There's been a virtual explosion of social network websites previously couple of years. Even the big players like Google, Yahoo and MSN are getting into it.
With therefore much curiosity about how social networks function, one begins to wonder when there is advertising potential within these social networks?
I have been seeing social network for a while now. In fact I am a part of various social network internet sites including https://www.linkedin.com and http://www.myspace.com/ merely to name two.
I joined partly because I wished to see what they were, but more importantly to see on SEM what impact social media could have in-the coming years.
I've been an associate of various services for some time and the reach these sites have is incredible. To get other interpretations, we understand you check out: internet www.asea.net.
Like, from my LinkedIn network of eight people I have an expanded network of over 12,600 people.
That is amazing - I am only a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch on TV to work I could give for them.
Through their connections and my connections, I am related to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what marketing possibilities are there for Social Networking?
Well, let us have a look at MySpace. In case you wish to get further about http://www.marketwatch.com/investing/stock/mtex, we know about many libraries people should think about investigating.
MySpace is among the top sites on line today. It racked up 9.4 thousand page-views in August 2005 (over Google) and new users are signing up in a rate of 3.5 million a month.
MySpace is typical of where todays 18-30 year-old would go to manage their digital life. It allows people to publish photos of themselves and their friends, develop a website, record their favorite artists, watch and share videos, suggest things you can do and lists a set of people they consider friends. It's on this 'Friends List' where the majority of the opportunities lie.
All thirty million-plus customers of MySpace possess a friends site that lists people that person thinks their friend. This can be a set of individuals who they are interested in hearing from on a regular basis, as well as conversing with and about. When you put somebody as your friend they can send you messages, comment on your photos, study your sites, in addition to leave messages that you can then give the others. This is a chance for immediate feedback about you.
The ability to add friends to your page is key for marketing to MySpace consumers. According to Courtney Holt, head of new media and strategic advertising at Interscope Records, 'This technology is growing up without having ever seen programmed media. 'They don't think in terms of the album, and they don't think in terms of the TV schedule. They think with regards to TiVo, P2P, AOL, and needless to say MySpace.
You can view how this may grow.
Let's say you develop a MySpace account to speak about your product or service. You weblog about any of it and seek out your interests that may be shared by others.
Afterward you ask them to be your friend. If they turn into a friend you begin your 'gentle offer' begging your solution to them.
They start blogging and sharing it, as they grow to appreciate it. To study additional information, please check-out: like i said. Quickly thousands or even thousand of people are talking about you and your product or service.
Don't think this will work?
I'd like to give some examples to you. There are lots of bands who have gotten their start MySpace. By just hosting a number of their music on the web and blogging about themselves they created a following. Soon they'd document deals and contracts prearranged.
Of course to make use of ser-vices like MySpace you-need to get some thing this marketplace needs. If you do not then you probably should not put a lot of effort into MySpace.
But that will not mean other social-networking opportunities ought to be overlooked. As I mentioned previously, LinkedIn is more of a specialist introduction service. If your service or product meets here then by all means investigate it further.
And there are the others too. Services such as Flickr, Yahoo!s MyWeb, http://del.icio.us and more.
If you have ever wondered what other online opportunities might be available, consider social network. It could be another great website marketing channel..