Sex App ShopTM to Sponsor 2010 AVN Adult Entertainment Expo (AEE) | Reuters

LAS VEGAS--(Business Wire)--AVN Adult Entertainment Expo Booth 6043 - International sensation the Sex AppShopTM ( new app store featuring adult content for theiPhone and iPod Touch--announces it is a headlining sponsor of the 2010 AVNAdult Entertainment Expo (, the adult industry`slargest event. With more than 80,000 downloads in its first 10 days of launch, the Sex AppShopTM is a safe, legal and discreet alternative to iTunes that offers adultviewers apps, videos and photos with full nudity from a huge library of contentincluding major studios and labels. The Sex App ShopTM can be downloaded free bypointing a phone`s mobile browser to with no hacking orjail-breaking of devices required. Once downloaded, apps are available instantlyand don`t a need a Web connection to run, allowing for efficient offline viewingof apps, even in the most remote locations. The Sex App ShopTM was built on a platform that is currently being used as asuccessful storefront for magic-trick apps called Premier App Shop, created bymagician Steve Sheraton of Hottrix, the developer behind the wildly populariBeer app. This platform is available to be licensed by companies and brands ofall sizes to create their own app shops to sell content directly to consumerswithout going through Apple or iTunes. "Our cloud-based Instant-App-Creator makes it amazingly simple for contentowners and labels to sign up, create a downloadable app and monetize theircontent," said Steve Sheraton. "This is also a great opportunity for smallerlabels and models just starting out to reach new audiences and create a fan baseutilizing a powerful medium like mobile." While other adult solutions for mobile users offer limited content or aone-dimensional content viewing experience, the Sex App ShopTM is afully-operational app store featuring Penthouse Pets and stars seen in Playboy,Vivid, VCA, Wicked Pictures and New Sensation. Apps currently available from theSex App ShopTM are 99 cents. Alternatively, memberships as low as $17.99/monthare available, giving users instant access to a library of more than 10,000images for free. New apps are constantly added and the store`s library ofcontent is growing daily. "With the onslaught of digital content available, we realized the adult industryneeded something that was easily accessible to consumers that would give them afast and most importantly, legal alternative to browsing content on-and-offlinewhile respecting strong but unobtrusive DRM," said Maria Gara, `The SnakeBabe`and owner of Premier App Shop LLC. "We think the Sex - - App Shop can add amuch-needed boost to the adult industry and this sponsorship of the AEE justweeks after launch is a testament to our belief in the success of this store." The creators of the Sex App ShopTM have gone to great lengths to ensure usersenjoy industry-leading privacy settings. For quick discretion, while browsing orviewing apps, users can simply tilt their device and a false newspaper appearson the screen, disguising any app content. Credit card statements are billed asPremier App ShopTM, which is a fully-operational magic trick site, thus creatingan innocuous decoy for snooping bosses or family members. The home screen iconcan also be edited by the user to look like something inconspicuous.Additionally, there are no traces of adult content in the user`s browser, videoplayer or photo viewer. The Sex App ShopTM features content for virtually every taste. With more than 30categories currently available, users can choose from a screen full of differentshops, depending on what they`re in the mood for that day. Once purchased, theuser owns the app and if ever lost can be re-downloaded for free. Additional press materials including downloadable videos and images availablehere: For editorial consideration, the samecontent/info applies to and About Premier App Shop LLC:The Premier App ShopTM was created as a storefront for magicians and fans toshare magic apps independently with each other. This technology led to thecreation of the Sex App ShopTM (, which makes adult contentavailable to mobile users on the world`s most popular and best-selling devices.The Sex App ShopTM has partnerships with the industry`s largest distributors ofadult content and also makes its store available to independent content owners,smaller labels and models that are just starting out. The Sex App ShopTMprovides a safe, legal and fun way for users to enjoy adult content when theywant it, where they want it. Non-affiliate disclaimer:Neither Premier App Shop LLC, Maria Gara nor the Sex App ShopTM are affiliatedwith nor endorsed by any content producer listed above nor any of the modelsappearing on the Sex App ShopTM. No endorsement of any kind is implied by theuse of the content licensed to and viewed at the Sex App ShopTM. Penthouse,Playboy, Vivid, VCA, Wicked Pictures and New Sensations are trademarked termsowned by their respective owners, and are not affiliated with the Sex AppShopTM.Premier App Shop LLCMaria Gara, 702-644-4100media@premierappshop.comCopyright Business Wire 2009