Private Media Group Significantly Leads Adult Content Video-On-Demand Buy Rates.

BARCELONA, Spain, Jan. 24 /PRNewswire-FirstCall/ -- Private MediaGroup Inc. , a worldwide leader in premium-quality adult entertainmentand a leading supplier of Video-on-Demand ("VOD") adultprogramming for IPTV, broadband and digital cable networks todayannounced that new data released shows that in the BENELUX regionPrivate content delivered through the region's leading VOD supplieris receiving buy rates of three to one compared with competing adultcontent providers.Additionally, with the completion of recent negotiations with major
distributors approximately one third of all adult content for VOD in
Europe is sourced from Private.

Recent research from Informa Telecoms and Media showed that by
2011, 435 million homes around the world will be using Video-on-Demand
or Near Video-on- Demand services generating revenues of above $11.4
billion for VOD providers.

Adult content over VOD platforms offers highly profitable revenue
streams for content distributors. While adult content makes up, on
average, only 20 per cent of the total content offered over VOD, it
delivers over 50 per cent of the revenues generated by on-demand

Berth Milton, CEO, President and Chairman of the Board, Private
Media Group commented: "In response to market interest and the
ongoing rollout of Video-on-Demand services, we have aggressively and
successfully secured deals with all major providers in the most
important territories in Europe. We expect revenues from Video-on-Demand
services to have a significant boost to our bottom line."

Mr. Milton continued: "For emerging and establishedVideo-on-Demand distributors, the strength of the Private brand issecuring substantial revenue streams while satisfying the specific needsof the consumer for high quality adult content and as a NASDAQ listedcompany we provide the responsibility and security that major platformoperators look for and need in their operations"About Private Media Group

With its 40 year track record, NASDAQ listed Private Media Group is
a world leading adult entertainment company which distributes a wide
range of erotic and semi-erotic multimedia content over several
platforms, including wireless and broadcasting technologies, narrow and
broadband Internet, DVD and Magazines. Private Media Group also licenses
its Private and - big tits tranny webcams - silver girls trademarks internationally for a range of
luxury consumer products and owns the worldwide rights to the largest
archive of high quality adult content in the world, which it distributes
all over Europe, North America, Latin America, South Africa, New
Zealand, Australia and Asia.


This release contains, in addition to historical information,
forward- looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended, which reflect the Company's
current judgments of those issues. However, because those statements are
forward-looking and apply to future events, they are subject to such
risks and uncertainties, which could lead to results materially
different than anticipated by the Company.

For further information please contact:
Mark Olij
Director of Sales
Private Media Group
Ph: +34 93 590 70 70

Gareth Davies
Ph: +44 (0) 20 7494 6576
Cell ph: +44 (0) 7980 820994

CONTACT: Mark Olij, Director of Sales, Private Media Group,
+34-93-590- 70-70,; or Gareth Davies, CUSTARD PR,, +44-20-7494-6576, Cell, +44-7980-820994

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