Postcard Printing Services - Choosing
Direct mail postcards can help you encourage your business easily, effectively and also affordably. But to capitalize in these benefits, you need a dependable and efficient program in place. That's where postcard publishing services come into the picture.
Right now, there are dozens of postcard making companies, but not all are built the same. This can make vendor assortment overwhelming. But it doesn't have to get. To understand the differences between these lenders, you simply have to evaluate in addition to compare their services.
Here are several key criteria you should look at:
Knowledge & Experience
When shopping for some sort of postcard printing company, you must find out what background and experience they have got. The good news is, you can go about the idea fairly easily - merely visit their website, or pick up the phone and call.
A company is only as good as their people, and so find out:
Who makes up the business?
What unique skills along with experience do they have?
How much do they know about printing and regular post marketing?
Do they offer educational tools as part of their services?
Have they published relevant articles in magazines or online?
As far as your prospects are concerned, your direct mail postcards reflect your company as a whole. And so cheap postcards printing . Ask making companies what kind of design choices they have. If they say many people only do the printing, and that you're on your own to create a design and style, keep shopping!
Some distributors will offer a variety of design selections to match the varying skill levels of their customers.
Common choices include:
Web-based design resources
Complete design templates that customers can personalize
The ability for customers to upload their unique designs
Stock images for customers to use
The ability for customers to be able to proof their designs on the web before checkout
Choose a postcard company that offers at least a couple of these design options. If you learn one that offers all of them, better still!
When it comes to direct mail marketing, your list is greater than just a way to reach your own audience. Your list can be your audience.
Most marketers sustain an in-house database of customers and prospects. So when reviewing postcard marketing vendors, ask whenever you can upload your own list. This is the common offering, but it is best to make sure.
But what if you don't have a mailing list? Or what if you should do a mailing to a new group of prospects, people who aren't on your in-house list? In these instances, you'll need a vendor who offers some way to build a list on-line.
This kind of feature is not seeing that common as the "use your current own" approach, so when you find a vendor who presents this, write them lower for further consideration. Then check out evaluate them based on the other checkpoints in this guide.
"Of course a postcard printing company will certainly mail my postcards for me. That's what they do, right? inches
In most cases, yes, a postcard printing service will print and mail your postcards for you personally. But there are some that do the design and printing, but not the particular mailing. Don't assume -- just ask.
Another thought: what if you only want your personal postcards printed, but you'd like to stamp and mail these yourself (for a more individual touch)? Some vendors prints and mail your postcards to your list, but they is just not print and ship these to you. If you see your self needing both options, question it in advance.
You would think postcard pricing could be straightforward. But in truth, there are a number of variables to consider and also questions to ask.
For example , many postcard vendors have "base pricing" that does not include things like two-sided color or postage. In such cases, you have to do a bit of math to determine the true cost per postcard. Other vendors have an "all included" price that is liable for design work, full color on both the sides, and postage (no math! ).
You should also check out volume discounts. Some vendors charge less per postcard the more you order. These types of "volume tables" should be printed on their website so you can easily analyze costs.
Other vendors have a very set price per postcard, regardless of how many you purchase. With these vendors, there is no encourage for larger jobs.