Next Media Created New Digital Services For The Media Sector - Vtt Played A Major Role In User-centr

For example, user experience from the Sparkly demo developed by VTT showed that augmented reality can bring a useful digital dimension to print media. See the video: http://youtu.be/AjDjsmr0G14 In collaboration with its business partners, VTT also developed a location-based service for browsing news, event advertisements, and messages either on a map platform or visualised in their real physical environment. With the help of this application, the user can experience information related to his or her immediate environment in a totally new manner, displayed on the top of the mobile phones camera view directly at the location of the event. Common identification and payment system for the media sector? The programme developed a first prototype for making the sale and use of electronic media products easier. The service combines customer identification with easy payment for a media product, such as an afternoon paper.












Southwest Media Group Expands Digital Insights With ToggleShift - The Business Journals





The partnership brings together Southwest Media Group's media strategy, planning and buying acumen with Texas-based ToggleShift's new Product Discovery Engine. The proprietary technology, officially launched in mid-2013 by the social media measurement and data analytics firm, systematically monitors and indexes retail product activity in social media channels. "The partnership with ToggleShift is a part of the evolution of our digital media insights practice delivering recurring value to our retail and brand clients," said Southwest Media Group Chief of Digital Strategy Eric Schaefer . "Rather than relying on traditional social media analysis such as brand sentiment, Southwest Media Group is focused solely on consumer product level measurement connecting back to one of the key business metrics for our clients revenue." Schaefer joined Southwest Media Group in early 2014 to lead the agency's growing development of a programmatic strategy team and digital media insights practice. As the influence and use of social media channels continue to affect how consumers interact with brands and retailers, he believes the need to measure those interactions at the product level becomes more imperative. "With ToggleShift's focus on detailed measurement of retail product reach and exposure across social media channels, our partnership with Southwest Media Group is a natural fit to enhance its level of service to its retail clients," said ToggleShift founder and CEO Michael Bielinski . "Southwest Media Group's forethought to connect the dots with digital media insights is the perfect value opportunity for our Product Discovery Engine." In addition to the ToggleShift partnership, Southwest Media Group has also grown its digital development and analytics capabilities and client offerings over the past year, including the acquisition of the award-winning digital agency YELLOW7 Interactive .





Digital media free to Frisco Public Library patrons | Dallas Morning News





According to the library, members can borrow up to eight hoopla selections per month. Movies and television shows are available for three days; music is available for seven days; and audiobooks are available for 21 days. Learn more at hoopladigital.com.