Imperial-GSK partnership boosts market share for healthcare major
A partnership with Imperial Logistics has helped spur market share growth, an outstanding return on investment and valuable insights into consumers’ shopping habits for leading global consumer healthcare group GlaxoSmithKline (GSK).
“Since implementing our solution for GSK, we have reduced the key value items (KVIs) out of stock on shelf by an exceptional 517%,” says Imperial Logistics chief strategy officer, Cobus Rossouw. This has helped GSK to secure sales on its fastest sellers. “Through real time reporting, Imperial passes on trade intelligence beyond the shelf space, and this has given GSK valuable insights and comprehensive breakdowns on all shoppers approached, including their buying behavior and perceptions,” he expands. Imperial also uses GSK criteria to measure a solid return on investment.