How to Avoid Bad Search Engine Optimization Companies

The SEO industry is still quite new and many business owners still dont fully understand how everything works, and that is why they become an easy target when looking for search engine optimization companies. Recently I seem to be covering the topic of SEO more than usual, so I thought I would tackle a few of the issues in a little series this fall. It is very important that when you take the time to understand who is and who is not qualified to manage your website, or brand. Ben Acheson, digivateToo often the only thing business owners want is for their website to rank first in search engines, and somehow the particulars never seem to matter much, as long as their goal is reached. The combination of a lack of SEO knowledge and the urgent desire to rank their websites, is the perfect combination to attract search engine optimization companies that mainly use unethical SEO techniques to achieve high rankings, which go against search engine rules.Those unethical SEO techniques are called Black Hat techniques and include various tricks or software for generating a massive number of back links in a short period of time. I havent talked very much about backlinks, mainly because I specialize in Organic Optimization and its just too time consuming and extremely difficult to fake organic backlinks. But it is extremely important that anyone looking to hire an SEO professional be aware of the differences.The biggest consequence of using black hat techniques is that the websites which use such techniques will be removed from the search engine listings. I dont think I can express how serious it would be if you found yourself getting blacklisted and removed from search engines. Not once have ever seen a site become listed again after being removed for black hat tricks. Im not trying tell tales of the big bad SEO wolf. It is our responsibility as website owners and managers of brands to follow the rules. Google is not going to waste time or energy removing and replacing websites who violate SEO codes and ethics. Its important to remember SEO is a highly effective group of techniques that help in ranking websites at the top of search engines, but it takes time to see those results. Also, when done properly, it will create very high rankings for websites, but know that any true SEO professional knows that no one can guarantee those positions in relevancy driven and algorithm based search engines, and is obligated to present that fact to the website owner. http://www.rankwell.com.au/seo - seo company australia - If any so-called SEO company goes around offering and promising top search engine positions within a short time period, make sure to be on your guard, because there are likely to use illegal SEO practices that might work in the short time, but will leave long term scars to your websites search engine reputation. I must confess that I have been very successful at getting clients ranked in multiple top spots, but never expect or promise that it will happen. That is why it is even more important that you find someone who will take the time and teach you what need to know, and be patient enough to understand that it is ultimately your business and you will have to deal with the results, both bad and good.If a search engine Optimization Company cant or wont explain their exact steps towards your higher rankings, or think that it is too complicated for you to understand I recommend you keep on looking. Im not sure why there seems to be this push for the perfect tool or service for small businesses. If social media and the internet have taught us anything, its how different we all are, and there are no one-size-fits-all-anything, especially SEO packages so each website needs to be examined individually and all the work that needs to be done should be presented to the website owner.Dont get me wrong, there are plenty of credible and honest SEO Firms around. It really comes back to being diligent and persistent with anything that has to do with your online identity and presence. Make sure that you put the appropriate importance and attention to your online reputation. Hiring a community manager to monitor your online reputation is not the same as working with a certified SEO professional. And remember, no matter who you hire, making sure that you are always staying in the loop, will help insure a prosperous sear engine result. href='http://www.examiner.com/article/how-to-avoid-bad-search-engine-optimization-companies' - http://www.examiner.com/article/how-to-avoid-bad-search-engine-optimization-companies -