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SEnuke: Ready for action

My mother was visiting recently and throughout our mother-daughter shopping time I noticed something interesting. The majority of the stores I made a purchase at asked me if I'd like to get on the mailing list. That is very intelligent.

However, the WAY by which they did this made a positive change in my own answer. I said NO to almost all of them since they only did not allow it to be attractive for me. After all, who WOULD LIKE more spam? Therefore if I'd want to be on your email list if you merely ask me, the solution will usually be NO.

But one shop specifically got me. To start with, it had been a designer clothing store I loved. Second of all, they did not ask me if I wanted to be on their subscriber list. They asked me to become a 'VIP Client.'

Say the words 'VIP' in my experience and my ears improve. I-t naturally represents 'very important person.' And generally it implies an amount of prestige and benefit. Suddenly I DESIRED to-be on that mailing list, particularly when the salesman told me it included specific benefits, such as for example early notice on new arrivals, your own purchasing service, and personal trunk shows.

And guess what happens? I would have also paid-to engage in that - to be seen as a VIP.

You see, people DESIRE to be part of something specific like ezine advertising. The example above was free. But do not under-estimate just how much your customers or clients can PAY to accomplish this, sometimes.

Example: A friend of mine recently provided he gives $15,000.00 a year to belong to the President's Club of the local playhouse, despite the fact that he and his wife can attend each show there for just $150.00. Why would even a faithful attendee wish to pay 100 times more? Particular therapy like chosen seating, valet parking, invites to VIP functions, personal cafe for members only, network using a high rate of individuals, and so on.

Another friend of mine pays for membership in a private club here in Los Angeles through to Sunset Blvd. For a lot of of the same reasons (but much more, I believe, as it impresses his days ; ).

My advertising teacher Dan Kennedy taught me there's a phase of just ABOUT ANY client or client group or industry who will happily pay FAR above normal costs for convenience, status, and special treatment. If you are interested in politics, you will possibly fancy to discover about found it.

I call it 'country clubbing' your business. Why be when you can be the fashionable six-figure account team down the street the driving range having an constant fee? You can offer both obviously, but look at what will increase your company FASTER, with higher quality clients and less purchases.

One example of this is my private Platinum Mastermind plan, that I launched in 2006 because of over-whelming interest in our training. This group of 1-5 significant small companies each pay $15,000.00 a year to own better use of me than someone else, and in a small group setting where we meet three times a year at luxurious 4- and 5-star hotels and resorts. This dynamite website web resource has various stately warnings for when to see about this belief.

My Platinums are, basically, VIPs in my world! And because I keep a bit of magic about the class, people seem to need 'in' a lot more. (One of my people got cornered in the ladies room at my last Online Success Blueprint Workshop by many people who needed to understand how they are able to enter Platinum!)

I discuss this to not impress you, but to impress upon you that in market (yes, *yours*) there IS a percentage of people who will gladly spend MORE - much more - for an increased degree of service or treatment. Remember, you are not trying to please EVERYBODY, just-the select few who can afford that amount of support.

So now, have a second or two and consider ways to start your own 'country club' on your clients and customers. Whether it is a VIP degree of service or a private client group that meets a few times a year.

To really get your wheels turning, imagine this... That's an extra $100,000.00 this year for YOU, if you can get 10 people to commit to some type of pro-gram that is just $10,000.00 a year!. This engaging the best article has endless disturbing warnings for why to flirt with it.