How Music Is An Effective Millennial Marketing Tool

For the past several years, retail brand Lacoste has hosted the Lacoste Live! Pool Party at Coachella. The event encouraged attendees to socialize with one another while discovering fresh, brand-aligned music. The event also featured table tennis, bocce ball and golf, and guests could attempt to shoot a hole-in-one on a branded putting green for a chance to win Lacoste headphones. The event was covered by Vogue , New York Times and People , it was also featured in countless photos taken by attendees that were then shared across numerous social channels. For the original version including any supplementary images or video, visit