How many of these Web design mistakes are on your business website?
To be an effective marketing tool, a business website must provide information that responds to customers' needs. This includes providing basic data such as the name of the business, the products or services offered, and the ways a customer can contact the company.Sadly, many business websites fail in providing such basic information, as well as other critical Web design elements. Check this list of common errors and omissions in business website design. How many of these mistakes can be found on your business website?Web page content must answer critical customer questionsAmazingly, it is easy to visit business websites that fail to provide basic information about what the business sells or how a customer can buy the products or services. Make sure your website quickly and easily answers all of these basic questions.What do you do? The home or URL landing page must immediately indicate the products or services that the business offers. A visitor must understand within five seconds what you do.Why are you better? Once the visitor understands what you do, tell them what makes you better than the competition. Keep your statement short.How can a customer contact you? Make it supremely easy for a customer to contact you. Place the email address and/or phone number on every page, so that the user does not need to scroll or click to find it. Providing only a contact form, and not a quick method (such as phone or email) limits the ability of customers to engage or ask a quick question.Where are you located? It is not uncommon for brick-and-mortar businesses to "hide" or omit their street address. Don't make users click to a contact page or scroll to a footer to find out where they can visit you.When are you open? Like the street address, it is also common for brick-and-mortar stores to hide or omit their hours of operation. For some businesses, this includes specialty hours, such as restaurant happy hours or holiday hours.When do you offer special deals? Many businesses post a calendar, but often have no events or promotions listed for the current or upcoming month. If your business relies on holidays or seasonal occasions, this is a critical omission. For example, an Irish restaurant should have specials posted for St. Patrick's Day the weekend after Valentine's Day.Annoying Web design features that drive customers awayWeb design trends come and go. Here are a couple current trends that affect the usability and attractiveness of a business website.Automated video, audio, or images that start as soon as someone visits the website. A better user experience, and better marketing strategy, is to issue an invitation, known as a "call to action". Tell the visitor something interesting about your business, and then invite them to learn more by viewing or listening to the commercial. Similarly, flashing images or text is equally annoying to visitors, often encouraging them to simply click away from your website.Web design that doesn't re-size on smartphones, tablets and other small size screens. Called "responsive" Web design, this "mobile ready" capability has become a requirement. As many as half (or more) of your website visitors may be surfing the internet on screens smaller than 13 inches. Responsive design is especially important for demand services, such as restaurants and entertainment, where users are often away from a desktop or laptop and looking for services via their smartphone.Oversights that decrease the value of your digital investmentA business website is a key part of a marketing strategy today. Make sure you get the most value out of your website by eliminating these Web design issues.No prominent branding on every page. The business logo and any other design elements that are part of the company brand should be used consistently. This can include a background or banner, specific colors, taglines, and other components of the company image and brand.Intrusive advertisements include those that popup over Web page content and force the user to click to make the ad go away, or advertisements that start a video or audio automatically, or ads that flash or blink. Anytime you attempt to force the visitor to look at something you want them to see, rather make it easy for them to discover what they need to see, you run the risk of the visitor leaving your website.Out of date or erroneous information includes page content that is out of season (Christmas after early January, summer information in fall, etc.), as well as broken links, empty calendars, or social media streams with old content. Broken links lead to information or other pages that no longer exist. If a calendar is used, it needs to contain relevant events for every month. Social media streams, such as your Tweets or Facebook posts should only be included on your website if you maintain a steady use of the social media. Out of date or erroneous content makes it seem as though you are careless and may not provide good service to customers.Web design that hinders search engine optimization (SEO)Optimizing your website for the internet is an important part of the Web design. Be sure you develop a keyword list for your industry. Use keywords wisely throughout your website to maximize SEO and help your website be found on the internet.No page keywords (or inconsistent or ineffective use of keywords) used in page titles, page URLs, and page content.No image keywords used in image file names and in the ALT tag on each image file.If you found one or more of these mistakes on your website, plan to correct them soon. A Web design that attends to the customer needs first will better support your digital marketing strategy and recoup the investment in building a business website. href='http://www.examiner.com/article/how-many-of-these-web-design-mistakes-are-on-your-business-website' - http://www.examiner.com/article/how-many-of-these-web-design-mistakes-are-on-your-business-website - http://www.rankwell.com.au/seo - seo australia -