Hollywood-China Love Affair On The Red Carpet At Chengdu Forum

Zap2it and The Hollywood Mix Team Up to Bring Entertainment News to Socially Connected Fans

I use the word interesting instead of surprising, because the presence of top executives from names like DreamWorks Animation (Nasdaq: DWA) and Time Warner (NYSE: TWX) isnt really that unexpected considering the sudden love affair between China and Hollywood thats developed rather rapidly over the last year and a half. Even the music industry is finally starting to believe in the huge potential of the China market, with the head of the US-based Recording Academy, organizer of the Grammy Awards, also attending the event in Chengdu. From a news perspective, probably the biggest new development from the event is Time Warners announcement of a partnership to invest in Chinese media companies. ( company announcement ) The partnership was announced by Time Warner CEO Jeff Bewkes, who was attending the forum alongside DreamWorks Animation chief Jeffrey Katzenberg and Recording Academy President Neil Portnow. Disney (NYSE: DIS) chief Robert Iger was also in China this week, though it was unclear if he was attending the Fortune event in Chengdu. There wasnt a lot of detail in the new Time Warner announcement, with no mention of how much money the partners will put into the new fund. For the original version including any supplementary images or video, visit http://www.forbes.com/sites/dougyoung/2013/06/07/hollywood-china-love-affair-on-the-red-carpet-at-chengdu-forum/

Additionally, the site's social media team will mount campaigns on Facebook and Twitter to engage entertainment and celebrity news fans nationwide and generate broad interest in the show. The Hollywood Mix will feature on-air segments based on Zap2it's popular "From Inside the Box" blog. The segments will focus on TV recaps, ratings, scheduling, and casting news. For the original version including any supplementary images or video, visit http://money.msn.com/business-news/article.aspx?feed=PR&Date=20130610&ID=16576319