Have you considered allowing guest posts on your own blog? The KISSmetrics website grew to over 400,

That which you may not know is that search engines might begin penalizing websites that accept because plenty of crap content is being posted on the web, discount posts or guest posts produced by specific authors. Even high authoritative websites such as Huffington Post or the New York Times are letting guest posts, and a lot of posts are filled up with mediocre content and spammy links.

Here's what Google thinks about client posting...

Now, this does not mean you shouldn't let guest posts on your blog. Rather, it implies which you have to be more picky. Don't just accept guest places because you think it will increase your traffic. Accept them because the content will help your subscribers.

Is guest place accepted by your website? Follow these 7 rules to ensure that you are not accepting spammy links and fair content.

Here are 7 rules you need to follow in case you plan on accepting guest posts:

Rule #1: Writers should have a track record of writing great content

I get a few dozen inquires each week for guest post contributions. Why I do not accept most of the posts are you aware? One reason is the fact that I need Quick Sprout to stay my private site, which means I must function as the principal writer. The second reason is that the majority of the authors don't have a track record of composing content that is http://www.export-and-import.com/pg/pages/view/180971/supporting-smes-for-a-better-recovery-of-macroeconomics .

Several guest writers haven't written a client post, which is not a big deal... but many of them do not even have a great track record of composing awesome content on their own website.

Here's what I look for when writers offer a guest post to me:

Spam - I Google their name to be sure they aren't pushing out spammy content throughout the web.

Links - I make sure they aren't linking out in their bio or within the content to spammy sites.

Depth - look to see how detailed their past content is. I normally search for authors who write content which is at least 1,000 words, if not 2,000. You can not put much advice in a 400 word blog post avoid writers who are only trying to crank out content for links.

Rule #2: Watch outgoing links

This is most likely the most tricky part about valuing guest posts. Some blogs like Search Engine Watch are understood while other ones like Huffington Post keep virtually every link you add, for removing all links.

So, what should be your stance on links within client posts? Let writers link out as many times as they want to as long as those links are helping your readers. The minute your readers aren't benefited by those links, remove them.

It does not matter if those links go to the writer's website or your competitors' website. So long as the links help prepare your readers, individuals will desire to read your blog.

Here's a broad guideline to follow:

A bio should just contain 1 or 2 links - either to the autor's web site, Twitter handle, or his/her site.

A blog post should include a minimum of 4 links - I do have a minimum, although I don't have a maximum number of links that should be in a post. Individuals have written site posts on nearly every issue out there, so instead of regurgitating the exact same old tips, link out to the websites which have already covered it.

Rule #3: The content has to be detailed and unique

I'd never accept content that isn't detailed or unique. What I mean by detailed is the content must be at least 1,000 words with no fluff. You can always make a post meatier by adding steps and details, so why don't you take an extra hour and write a better blog post?

I also won't take a blog post on an issue that has been beaten to death. For example, most people realize that Google PageRank doesn't matter. So, why accept another blog post that talks about PageRank isn't unimportant?

Lastly, guest writers who contribute to tons of sites have a tendency to continually spin content. They'll continually spin it so that they can guest post on more sites and take precisely the same post topic. To battle this, use free services like Copyscape, which will point out any duplicate or articles that are similar. All you've got to do is upload the client run it and post to a private URL.

Rule #4: Be picky

Even if your guest post is not bad, it does not mean you should publish it. The content has to be fantastic! Your blog will not be read consistently if you do not establish strict standards from day one.

Here are my criteria:

I won't accept posts with spelling or grammar errors. It means the author didn't spend too much time on it, if a post has those. (I know, I have a whole lot of grammar errors on Quick Sprout. I need to boost my grammar skills.)

Make sure you believe in the post because should you do not, your readers will not. Regardless of how good the writer is, do not accept content you don't believe in. At KISSmetrics, for instance, we had the option of publishing a post on how A/B testing is useless. It was from a well-known analytics specialist. But we as a company believe A/B testing is powerful, and everyone should do it.

The content needs to fit in together with your website motif. For example, Quick Sprout is a website about entrepreneurship and advertising. I will not accept any guest posts outside of those two matters, no matter from whom they are or how well they're written.

Rule #5: Do Not give author accounts out

The greatest error you may make as a blog owner will be to give author accounts out. You do not want someone to have a login to your site in which they can post content on whatever they want, whenever they desire.

Why? As most blog writers shouldn't be trusted by you. I've seen when they should not have reputable ones plagiarize, add into old blog posts in spammy links as well as delete bits of content. That happens because some writers are desperate, and they will do almost anything for money. They are going to take the bribe, if a person bribes one of your writers with plenty of money, most likely.

If a person is requesting an author accounts, something is off. It's simpler to get a blogger to send you hisor her content in a text document and have you cope with the pain of formatting the post and adding it in your blogging platform.

On the flip side, in case you'd like to give author accounts to folks to help you save time, make sure they merely have the power to save lots of content as a draft. Releasing prerogatives must be saved for you or someone on your own team.

Rule #6: You must completely possess the content

It does not matter who composes the content, but you need to possess it. Should it isn't owned by you, people will begin releasing the same piece of content on their own website or even on other people's websites.

If a guest author needs to link to his or her guest post from their own site, that's fine. Giving them credit for letting them showcase their masterpiece or writing the post isn't an issue. The rights to the content is the dilemma. So long as you own it, it is possible to do anything you want.

I generally don't do anything with content that is guest posted on http://snoopas.com/file/view/706886/education-as-an-important-pillar . I just like to own the rights as it reduces the probability that the contributor will spin it. Or if republish or a journalist wants to cover the piece, which occurs more often than you might believe, it is possible to give them authority without needing to reach out to the writer.

Rule #7: Writers must help support and build your community

The best part about blogging is making a community. It truly is a community that learns from it reads the content published on your blog, and gives by commenting. In many cases, its members' contributions can coach you on things that you simply never knew before.

You need your guest authors to give to it in the event you need to constantly construct your community. They must give not simply through replies to opinions, but also through website content. Any time someone comments on a post they write, they must respond to the remark. It does not matter if they react to it and write just a simple answer as long as they admit that someone has remarked.

You are going to support more people to come back to your website, which not only helps with traffic and societal sharing, as a result, but it also helps with creation of brand evangelists.


You will not have to worry about Google penalizing you for having guest posts on your website if http://www.digitaljournal.com/user/322564/ follow the aforementioned rules. Why? As the guest posts will probably be supplying value to your readers, which will be all that matters.

Search engines such as Google need your readers and their searchers to enjoy the information on your own site... no matter who is writing it. You have to make sure the content you're publishing is great rather than average.

What other rules in the event you follow in the event you need to take guest places?