Google search engine optimisation and their 80/20 rule

Internet search engine optimisation or optimization (with a 'z' or is that 'zee' if your from throughout 'the pond') techniques are continuously progressing. This evolution remains in response to the advancement of online search engine such as Google, Yahoo and MSN. Google in particular has come to be viewed as the most advanced and innovative online search engine as it is equipped with an array of anti-spam innovation.

Google's enhancing USAge of anti-spam functions has actually implied that optimising sites for Google has actually become much harder and it's now not simply a case of opening your sites source files in notepad, adding some keywords into your numerous HTML tags, uploading your files and waiting for the results. In fact in my opinion and I'm sure others will agree with me, this type of optimisation, typically described as onpage optimisation will just ever be 20 % reliable at attaining rankings for any keywords which are even mildly competitive. Those people who aced mathematics in school will understand this leaves us with 80 % unaccounted for.
This 80 % corresponds to offpage optimization. Offpage optimization is all to do with the amount of links indicating your site and its pages, the real linking text (anchor text) of these links and the quality of the pages which the links are on. Offpage optimisation is now for sure the overwhelmingly dominating aspect which chooses where a site will rank in Google. That then is exactly what I suggest by the 80/20 guideline, I'm not speaking about the pareto guideline which suggests that in anything a few (20 percent) are vital and many (80 percent) are trivial, I'm uncertain that applies to SEO.
Exactly what is the reasoning behind this then, why does Google offer so much 'weight' (80 %) to offpage optimization efforts therefore little (20 %) to onpage optimisation. Well simply put it is all about the quality of their outcomes. Whereas onpage optimisation is completely controlled by the web designer and can therefore be abused by a dishonest one, offpage optimisation is something that is not controlled by anyone as such by rather by other web designers, websites and undoubtedly the Web in general. This indicates that it is much more difficult to perform any underhanded or spammy offpage optimisation approaches in the hope of acquiring an unfair benefit for a site in the Google SERPS (Search Engine Outcome Pages), this does not suggest it is difficult though.
Let's elaborate for a paragraph or 2 simply why offpage elements such as incoming links are considered by Google to be such a good measure - - of significance, therefore making offpage optimisation the most reliable technique of optimisation by far. Take the anchor text of incoming links for example, if Google sees a link from WEBSITE A to WEBSITE B with the real connecting text being the words 'data recuperation london', then WEBSITE B has actually just become more relavent and hence more likely to appear greater in the rankings when someone searches for 'information recovery london'. WEBSITE B has no control over SITE A (in most cases ...) and Google knows this. Google can then look at the link text and say to itself, why would SITE A link to WEBSITE B with the certain words 'data recuperation london' if SITE B had not been 'about' 'data healing london', there is no response so Google need to consider WEBSITE B to be 'about' 'data recovery london'.
I stated 'in many cases' above because frequently web designers have numerous websites and would crosslink them with keyword rich anchor text, however there is just many sites and crosslinks any web designer can handle, once - - again Google knows this therefore as the variety of backlinks and incidents of keyword rich anchor text grows (and with that grows the unlikelihood of anything abnormal like crosslinking going on) so to does the significance of the website which all the backlinks point to. Think of hundreds or countless sites all connecting to a website X with variations of 'data recuperation london' type phrases as the linking text, well then Google can be very dam sure that site X is 'about' 'information recovery london' and feel great about returning it in the top 10 results. This is why they put so much significance (80 %) on offpage ranking elements such as links; they are merely the most reputable way of examining what a website is about and indeed how well it covers exactly what it is about. This reliance on hard to cheat offpage aspects is exactly what produces the quality search results we all understand, like and use daily.
The moral of the story from an SEO perspective then is to invest less time on those little website tweaks which you believe may make a huge difference (however won't) and strive on what truly counts, exactly what actually counts is how the web 'sees' your website, the more quality (keyword rich) inbound links your site has the much better the webs 'see' will be and therefore the much better Google's view of your website will be. What Google thinks about your site is very important, as they 'take care of' sites which they like.