GoDaddy pulls Super Bowl puppy ad after outrage from animal rescue groups

Mess with puppies at your own peril duringSuper Bowlweek,GoDaddy.comlearned Tuesday. The company wound up vowing not to air its ad during the big game this Sunday after unveiling it this morning, to widespread disgust.The ad, "Journey Home," mocked Budweiser's highly anticipated "Lost Dog" Super Bowl ad that the beer label has been teasing -- which, in turn, is a sequel to its wildly popular 2014 Super Bowl ad "Puppy Love."In GoDaddy's ad, an adorable golden retriever puppy named Buddy is traveling with his mom and sibling in a box in the back of a pickup truck, when he's tossed out as the truck hits a bump. Buddy goes through quite a lot to make his way back to his home, where he's - link - scooped up by his human guardian who is thrilled he made it back to them -- because she'd already sold him on her new website she set up using here to see the entire ad.Faster than you can say, "What?!" the ad's YouTube clip had more than 800 comments, most trashing it; #godaddypuppy became a thing on Twitter, a petition had been launched calling on the company to kill the ad, and more than 42,000 signatures collected. Animal rescue organizations expressed contempt. Ditto PETA, which admitted it "liked" that the ad showed that anyone who sells dogs online is "a callous jerk." "The sale of animals online and - - from pet stores and breeders should be roundly condemned," the group said.WATCH: Four4Four: Super Bowl ad too hot for TV?