E-cigarette Maker Njoy Seen As Takeover Target Amid Innovation

NJOY Sues Competitor Over Patent Infringement





It is the same length and diameter as a traditional cigarette and has a spongy filter unlike its predecessor, which was made of steel and introduced by the company less than a year ago. Such improvements have led Herzog to predict that U.S. consumption of e-cigs may surpass demand for regular cigarettes over the next decade. Smoking Experience We are going to become the new way to smoke with a product that as closely as humanly possible replicates the actual smoking experience, said Anise, who joined NJOY in 2010 after spending 24 years at Altria, where he helped efforts to develop new tobacco products. Everything you http://www.giving-up-smoking.com/?p=592 wished to know concerning the V2 cig voucher code., LEARN MORE AT: http://www.bloomberg.com/news/2012-12-05/e-cigarette-maker-njoy-seen-as-takeover-target-amid-innovation.html





NJOY Files Patent Infringement Suit Against Victory Electronic Cigarettes





Like every great technology company, NJOY has demonstrated a willingness to constantly iterate and reinvent itself. The result of this investment in innovation has been the most satisfying alternative ever created to combustion cigarettes. We are excited to be an investor in this company and to participate in the massive growth of this segment." NJOY has also demonstrated a commitment to advancing research and scientific understanding of the electronic cigarette category and recently announced that Former Surgeon General Dr. Richard Carmona was appointed a member of NJOY's Board of Directors and Chair of the company's Scientific Advisory Committee. save money with v2cigs discount coupon code, LEARN MORE AT: http://online.wsj.com/article/PR-CO-20130610-903655.html









District Court for the District of Arizona, NJOY alleges that Victory infringed patented technology used in the NJOY disposable King cigarette and that Victory electronic cigarette cases infringe NJOY's trade dress rights protecting its "uniquely identifiable" King case. "Rather than innovate and develop its own distinctive technology, style and brand, [the defendant] improperly piggybacked on NJOYs success and reputation by blatantly copying NJOYs patented technology and protectable trade dress to sell its Victory Cigarette and Victory Case throughout the nation (including Arizona) through its online storefront ( victoryecigs.com ) and various convenience stores," NJOY stated in its complaint. In a letter sent by NJOY in October, the company asked that Victory cease and desist manufacturing, promoting, advertising, distributing and selling of the alleged infringed products; remove all images and references to the infringing products from Victory Electronics' website; and recall all infringing products. All Exactly what You Had to Understand about V2 Cigs., LEARN MORE AT: http://www.csnews.com/top-story-in_the_courts-c51-njoy_sues_competitor_over_patent_infringement-64864.html





NJOY Raises $75 Million





NJOY is represented by Perry Viscounty, Ryan Owens, and Patrick Justman of Latham & Watkins, LLP, and Andrew M. Federhar and Ray Harris of Fennemore Craig, P.C. About NJOY: NJOY, Inc., a Delaware corporation headquartered in Scottsdale, Arizona, is known as the industry's "Gold Standard", and continues to lead the electronic cigarette category with superior branding and product quality in the most responsible way. Leading Reasons to Get V2 Cigs Voucher Code 2013., LEARN MORE AT: http://finance.yahoo.com/news/njoy-files-patent-infringement-suit-020600396.html