Digital Rooster Signs Deal to Provide Adult Content for Calling Card.

Entertainment Editors/Business Editors TORONTO--(BUSINESS WIRE)--April 29, 2003 Digital Rooster.com Ltd. (OTCBB:DGRLF) today announced an agreement with Sound Tel Inc., a Canadian calling card producer and manufacturer of pre-paid long distance calling cards. This Joint Venture between the two companies will utilize Sound Tel's experience and infrastructure to produce a competitively priced calling card and adding to it value added services such as online dating and adult entertainment provided by Digital Rooster. Sound Tel brings a proven distribution network of over 40,000 retail outlets across Canada alone. For Digital Rooster this provides a new and unique marketing strategy for its online services and equally important, it provides a new method of pre-payment for services allowing customers the ability to utilize the calling card as a method of payment. This method of payment also allows for complete anonymity for its customers. The companies anticipate the launch of the new cards, under a soon to be released brand, this summer. CEO and President John van Arem said: "This enables Digital Rooster to enter into a brand new market with an already existing product. The pre-paid calling card market is a multi-billion dollar industry. We are now able to give it a http://Christy-Mack1.blogtur.com - Christy Mack - new spin with added features, which will set us apart form the competition." Additionally he mentioned: "Our experience has taught us that an adult prepaid card needs substantial marketing behind it to establish a virtually new product. Calling cards do not require any introduction. It is already a 70 billion dollar industry worldwide. Most calling cards are trying to distinguish themselves and we will do that by providing high quality content." Digital Rooster.com Ltd. is a world leader in the development and distribution of online entertainment. In compliance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, DGRLF notes that statements contained in this announcement that are not historical facts may be forward-looking statements that are subject to a variety of risks and uncertainties. Accordingly, DGRLF wishes to caution readers of this announcement that its future actual results may differ materially from those that any forward-looking statements may imply. There is no assurance the above-described events will be completed. There can be no assurance of the ability of the company to achieve sales goals, obtain contracts or financing, consummate acquisitions or achieve profitability in the future. The above and additional factors are discussed in detail in the company's filings with the U.S. Securities and Exchange Commission. These may be viewed at www.sec.gov and many other websites without charge.COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.