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Josh Sugarmann, executive director from the rabidly anti-gun Violence Policy Center (one in the few domestic "gun control" groups still brazen enough to publicly advocate an outright ban of personal ownership of handguns), has long argued that the gun industry is dependent upon marketing increasingly "lethal" firearms in order to keep customers coming back for more.

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So they do not want individuals to know what they're selling? The "military-bred weaponry" to which he refers is the place these lenders spend their time, and they are generally hardly secretive over it. His op-ed column, all things considered, is replete with posters (people who are "almost always in capital letters") advertising these businesses' wares. The images are saved to the companies' websites, as well as in advertising they purchase in various gun magazines. Its really awesome .

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