Content Marketing for Organic SEO Benefit

As a business owner with a website you hear so much emphasis being placed on content marketing. You know it relates to websites but are not sure how it is used and why it is important. Simply put it is the promotion of the information within your website. This includes written copy, products or href='http://scottgallon.com/content-marketing-for-organic-seo-benefit/' - http://scottgallon.com/content-marketing-for-organic-seo-benefit/ -